THE SOIRE APP

There’s no app that helps you find the right happy hour in your city.

No quality platform that shows which brands are hosting events, or which venues are offering real-time perks. No system that rewards your presence at the places you already go.

SOIRÉ is building that system.

The app is designed for modern hospitality; where real-world experiences meet creator energy, where loyalty is earned through alignment, and where every action has value.

The Gap in the Market

Legacy hospitality runs on disconnected tools. Reservations in one app. Promotions in another. Loyalty points in a third. Most of it is outdated, slow, or built for a version of nightlife that doesn’t exist anymore.

There are over 70,000 nightlife venues in the U.S., yet no unified platform gives people real-time visibility into where to go, what’s happening, or how to get rewarded for showing up.

According to a 2024 report by McKinsey, 73% of Gen Z consumers say they don’t feel any long-term loyalty to bars or venues, even if they frequent them. They want real-time relevance, perks that feel human, and curated access.

What the SOIRÉ App Unlocks

SOIRÉ is building the first hospitality-native app that solves for both consumers and venues, with a clean interface that prioritizes experience over friction.

For guests:

• See which venues are offering happy hour, drink specials, or creator-hosted events

• Earn points for showing up, leaving a review, or scanning a bottle

• Use those points to redeem perks like free drinks, bottle discounts, or exclusive event access

• Build a visible track record as a cultural contributor inside the app

For venues:

• Plug into an always-on community of tastemakers and supporters

• List drops, specials, or last-minute events with no red tape

• Use reviews and check-ins to build organic social proof

• Access SOIRÉ’s creator network for hosted events and visibility

Every interaction inside the app builds momentum for the entire network.

Inspired by What Works

Apps like Tabler and OTH showed that curated digital tools for nightlife can generate serious traction. Blackbird.xyz proved that hospitality loyalty needs a modern upgrade.

SOIRÉ combines those insights with the leverage of a physical product and brand that’s already embedded in the nightlife ecosystem.

This isn’t a social media play. It’s a practical solution for nightlife, events, and dining culture that rewards everyone who participates — not just those with influence or legacy access.

Infrastructure, Not Intermediaries

The app isn’t a shortcut. It’s infrastructure.

It gives venues a reason to reward early guests. It gives guests a reason to explore. It gives creators a platform to drive culture with transparency and tools that actually serve them.

And because it is tied directly to SOIRÉ’s product drops and event calendar, every check-in or activation comes with real weight. A creator who brings 100 guests to a Thursday night can be recognized in-app, offered a Club SOIRÉ partnership, or invited to co-host the next brand activation.

There are already creators building their brands by promoting other people’s bottles. SOIRÉ turns that energy into a real-world economy.

A Cultural Flywheel That Already Exists

The most valuable platforms in the next five years will be the ones that connect product, access, and people through motion.

SOIRÉ is already operating across dozens of high-value venues, creators, and event partners in Miami and beyond. The app will formalize that into a scalable, high-loyalty network. This is the software layer that supports everything we’re doing offline — bottles, events, creators, hosts, and community.

Once live, it will create a flywheel of visibility, repeat engagement, and cultural presence that no other spirits brand has built at this level.

Hospitality is shifting. Brands that win won’t be the ones with the loudest ads or biggest distributors. They’ll be the ones that help people find each other, access moments, and build loyalty through experience.

The SOIRÉ app is our next step forward. It rewards presence. It empowers creators. And it scales with culture, not against it.