INSIDE CLUB SOIRE

Club SOIRÉ is more than a membership - it’s an infrastructure layer for cultural hospitality, built for people who want to own a piece of what they help build.

The model is simple: reward early believers with ongoing access, perks, and proximity. Then grow the brand through their energy, taste, and alignment.

It’s a new system for how experiences are discovered, brands are built, and communities stay connected - powered by a product people already love to pour.

What Club SOIRÉ Is

Club SOIRÉ is our always-evolving ecosystem for creators, collectors, and cultural drivers who want to participate, not just attend.

It offers:

• Early access to limited product drops and founders' editions

• Priority invites to curated IRL activations, tastings, brand dinners, and cultural events

• Bar and venue perks via our partner network

• Exclusive creator collabs and opportunities to host or contribute

• In-app recognition, redeemable rewards, and collector status as the SOIRÉ mobile platform launches

Every touchpoint is designed to blend digital efficiency with real-world energy — offering utility, visibility, and a growing system of social value.

The Disruptive Model Behind It

Club SOIRÉ isn’t modeled after traditional nightlife brands. It shares more in common with LinksDAO and creator-led brand ecosystems, where membership grants utility and access, not exclusivity for exclusivity’s sake.

By layering product access, hospitality, creator tools, and loyalty infrastructure into one offering, we create an integrated engine that builds community and scales brand equity from the ground up.

Where legacy hospitality is locked behind velvet ropes and corporate licenses, SOIRÉ is building a distributed network of venues and culture-drivers that share the upside and strengthen the platform.

What It Means for Members

Club SOIRÉ rewards people who shape culture — not just by buying a bottle, but by activating moments, showing up to key events, co-creating content, or connecting others to the brand.

This isn’t about social status. It’s about shared value, authentic momentum, and turning presence into equity.

As SOIRÉ expands, Club members become early adopters of the app, partners in local activations, and signal carriers of the brand. Whether it’s a rooftop activation during Art Basel or a private tasting in a new city, membership travels with you — through opportunity, recognition, and access.

Reinventing the Modern Private Club

If Soho House helped define aspirational hospitality for the last generation, SOIRÉ is shaping what it looks like next. The difference is practicality.

• No monthly fees for being seen.

• No need to live in one city.

• No outdated exclusivity models.

Club SOIRÉ is a real-time reward and access system for the creators, tastemakers, and aligned supporters who are helping build the brand now — not waiting for a marketing rollout or retail shelf.

A Network That Grows With You

As more SOIRÉ drops hit the market, more venues onboard into our ecosystem, and more partners activate globally, the value of membership scales with it. The app will soon allow members to:

• Discover where SOIRÉ is being served or celebrated

• Redeem food or drink allowances

• RSVP to exclusive partner events

• Claim collectibles and perks

• Contribute reviews and social proof to build their rep inside the network

This is infrastructure — already in motion, already tested, already rewarding those who see the long game.

Club SOIRÉ exists for those who want to participate in building a premium spirits brand from the inside. For those who want access to the rooms, the stages, and the relationships where new legacy is formed.

It’s a creative, connected, and reward-driven system — and it’s built for the people shaping what hospitality, culture, and ownership look like in the 2020s.