Our Mission
Our Mission
Our Mission
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WE ELEVATE THE RITUAL
WE RECLAIM THE CATEGORY
We don’t follow trends.
We define standards.
Rum isn’t just a drink… It’s a misunderstood legacy.
Once the drink of explorers, pirates, and rebellion — now watered down with gimmicks, costumes, and clichés.
We’re here to take it back.
With sharp design, modern identity, and bold presence, SOIRÉ redefines what rum means in the modern world; cutting through the noise with a product that looks better, tastes better, and feels more powerful.
At SOIRÉ, we redefine what it means to celebrate.
We disrupt legacies, set standards, and shift paradigms.
Rum isn’t just a spirit—it’s a culture, and we’re here to claim the spotlight with unparalleled sophistication, bold innovation, and undeniable presence.
At SOIRÉ, we redefine what it means to celebrate.
We disrupt legacies, set standards, and shift paradigms.
Rum isn’t just a spirit—it’s a culture, and we’re here to claim the spotlight with unparalleled sophistication, bold innovation, and undeniable presence.
DESIGNED TO SHAKE THINGS UP
SOIRÉ was founded in 2023 by Kash Corleone Rogers — an architect of culture and provocateur of progress.
SOIRÉ wasn’t made to fit in — it was made to wake the category up.
Crafted from Caribbean legacy and bottled with precision,
SOIRÉ exists for those who know good taste has been misunderstood for too long.
For those tired of spirits that all feel the same.
This is what happens when a thousand high-touch experiences get distilled into one bottle.
When aesthetic meets substance — and signals a new standard.
SOIRÉ was founded in 2023 by Kash Corleone Rogers — an architect of culture and provocateur of progress.
SOIRÉ wasn’t made to fit in — it was made to wake the category up.
Crafted from Caribbean legacy and bottled with precision,
SOIRÉ exists for those who know good taste has been misunderstood for too long.
For those tired of spirits that all feel the same.
This is what happens when a thousand high-touch experiences get distilled into one bottle.
When aesthetic meets substance — and signals a new standard.
Crafted for the Future-Minded
Our brand speaks to the leaders, creators, and visionaries who demand products that match their ambition. SOIRÉ resonates with those who don’t chase trends—they define them. From the hand-harvested Caribbean sugarcane in every bottle to the luxurious finish and technological innovations of our design, SOIRÉ is precision-built for discerning palates and elevated experiences.
Crafted for the Future-Minded
Our brand speaks to the leaders, creators, and visionaries who demand products that match their ambition. SOIRÉ resonates with those who don’t chase trends—they define them. From the hand-harvested Caribbean sugarcane in every bottle to the luxurious finish and technological innovations of our design, SOIRÉ is precision-built for discerning palates and elevated experiences.
Crafted for the Future-Minded
Crafted for the
Future-Minded
Crafted for the
Future-Minded
SOIRÉ was made for the ones rewriting the rules —
The curators, the creators, the collectors.
We don’t follow flavor trends.
We design experiences, then bottle them.
Every drop carries a message:
Rum is no longer behind the bar — it’s in the spotlight.
This is spirits, re-engineered.
Educated in origin. Elevated in execution.
Backed by culture. Distributed through people.
It’s not just what’s in the glass; it’s who’s holding it, where, and why.
Because the new standard isn’t sold — it’s shared.
Key Insights and Impact
Most people can’t name five rum brands without defaulting to Bacardi or Malibu.
That’s not their fault — it’s the industry's.
SOIRÉ isn’t following the rules.
It’s redefining the category — additive-free, designed to be collected, craved, and talked about.
This isn’t rum for pirates or tourists.
It’s rum for tastemakers. For insiders.
For the ones who move culture before it trends.
No sugar bombs. No gimmicks.
Just real flavor, real craft, and real presence — served straight or shared like a secret.
If you get it, you’re early.
Most people can’t name five rum brands without defaulting to Bacardi or Malibu.
That’s not their fault — it’s the industry's.
SOIRÉ isn’t following the rules.
It’s redefining the category — additive-free,
designed to be collected, craved, and talked about.
This isn’t rum for pirates or tourists.
It’s rum for tastemakers. For insiders.
For the ones who move culture before it trends.
No sugar bombs. No gimmicks.
Just real flavor, real craft, and real presence — served straight or shared like a secret.
If you get it, you’re early.
DISRUPTION MEETS DESIGN
DISRUPTION MEETS DESIGN
SOIRÉ wasn’t made to blend in.
It was made to be remembered.
Additive-free. Meticulously crafted. Styled for the now.
This is clarity in a bottle.
Every drop, every pour, every partnership – designed to turn heads.
SOIRÉ wasn’t made to blend in.
It was made to be remembered.
Additive-free.
Meticulously crafted.
Styled for the now.
This is clarity in a bottle.
Every drop, every pour, every partnership – designed to turn heads.
FOR TASTEMAKERS - BY TASTEMAKERS
FOR TASTEMAKERS - BY TASTEMAKERS
A marker of taste, timing, and cultural relevance.
From late-night tables to global stages —
SOIRÉ appears where influence lives.
A marker of taste, timing, and cultural relevance.
From late-night tables to global stages —
SOIRÉ appears where influence lives.
RAISE THE BAR. DEFINE THE MOMENT. DRINK SOIRÉ.
RAISE THE BAR. DEFINE THE MOMENT. DRINK SOIRÉ.
The Spirit of Now.
The future of spirits
has arrived.
COPYRIGHT 2025,
SOIRÉ SPIRITS INC.
FOR PRESS INQUIRIES, PLEASE CONTACT
FOR ALL OTHER INQUIRIES, PLEASE CONTACT
PLEASE DO NOT SHARE WITH ANYONE UNDER THE LEGAL PURCHASE AGE FOR ALCOHOL. DRINK RESPONSIBLY. DON’T DRINK AND DRIVE.
SOIRÈ BLANCO RUM, IMPORTED BY SOIRE SPIRITS, HOLLYWOOD, FLORIDA , 40% ALCOHOL BY VOLUME.
COPYRIGHT 2025,
SOIRÉ SPIRITS INC.
FOR PRESS INQUIRIES, PLEASE CONTACT
FOR ALL OTHER INQUIRIES, PLEASE CONTACT
PLEASE DO NOT SHARE WITH ANYONE UNDER THE LEGAL PURCHASE AGE FOR ALCOHOL. DRINK RESPONSIBLY. DON’T DRINK AND DRIVE.
SOIRÈ BLANCO RUM, IMPORTED BY SOIRE SPIRITS, HOLLYWOOD, FLORIDA , 40% ALCOHOL BY VOLUME.
COPYRIGHT 2025,
SOIRÉ SPIRITS INC.
FOR PRESS INQUIRIES, PLEASE CONTACT
FOR ALL OTHER INQUIRIES, PLEASE CONTACT
PLEASE DO NOT SHARE WITH ANYONE UNDER THE LEGAL PURCHASE AGE FOR ALCOHOL. DRINK RESPONSIBLY. DON’T DRINK AND DRIVE.
SOIRÈ BLANCO RUM, IMPORTED BY SOIRE SPIRITS, HOLLYWOOD, FLORIDA , 40% ALCOHOL BY VOLUME.
COPYRIGHT 2025,
SOIRÉ SPIRITS INC.
FOR PRESS INQUIRIES, PLEASE CONTACT
FOR ALL OTHER INQUIRIES, PLEASE CONTACT
PLEASE DO NOT SHARE WITH ANYONE UNDER THE LEGAL PURCHASE AGE FOR ALCOHOL. DRINK RESPONSIBLY. DON’T DRINK AND DRIVE.
SOIRÈ BLANCO RUM, IMPORTED BY SOIRE SPIRITS, HOLLYWOOD, FLORIDA , 40% ALCOHOL BY VOLUME.