Our Mission
Our Mission
Our Mission
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At SOIRÉ, we redefine what it means to celebrate.
We disrupt legacies, set standards, and shift paradigms.
Rum isn’t just a spirit—it’s a culture, and we’re here to claim the spotlight with unparalleled sophistication, bold innovation, and undeniable presence.
At SOIRÉ, we redefine what it means to celebrate.
We disrupt legacies, set standards, and shift paradigms.
Rum isn’t just a spirit—it’s a culture, and we’re here to claim the spotlight with unparalleled sophistication, bold innovation, and undeniable presence.
At SOIRÉ, we redefine what it means to celebrate.
We disrupt legacies, set standards, and shift paradigms.
Rum isn’t just a spirit—it’s a culture, and we’re here to claim the spotlight with unparalleled sophistication, bold innovation, and undeniable presence.
Elevating the Rum Category
SOIRÉ was conceptualized in 2023 by Kash Corleone Rogers, a 24 visionary with a passion for immersive experiences and a drive to transform perceptions. Since inception, we've stripped away outdated narratives and infused rum with a modern edge—flawless in quality, captivating in design, and undeniably relevant to today’s tastemakers.
SOIRÉ was conceptualized in 2023 by Kash Corleone Rogers, a 24 visionary with a passion for immersive experiences and a drive to transform perceptions. Since inception, we've stripped away outdated narratives and infused rum with a modern edge—flawless in quality, captivating in design, and undeniably relevant to today’s tastemakers.
Crafted for the Future-Minded
Our brand speaks to the leaders, creators, and visionaries who demand products that match their ambition. SOIRÉ resonates with those who don’t chase trends—they define them. From the hand-harvested Caribbean sugarcane in every bottle to the luxurious finish and technological innovations of our design, SOIRÉ is precision-built for discerning palates and elevated experiences.
Crafted for the Future-Minded
Our brand speaks to the leaders, creators, and visionaries who demand products that match their ambition. SOIRÉ resonates with those who don’t chase trends—they define them. From the hand-harvested Caribbean sugarcane in every bottle to the luxurious finish and technological innovations of our design, SOIRÉ is precision-built for discerning palates and elevated experiences.
Crafted for the Future-Minded
Crafted for the
Future-Minded
Crafted for the
Future-Minded
Our brand speaks to the leaders, creators, and visionaries who demand products that match their ambition. SOIRÉ resonates with those who don’t chase trends—they define them. From the hand-harvested Caribbean sugarcane in every bottle to the luxurious finish and technological innovations of our design, SOIRÉ is precision-built for discerning palates and elevated experiences.
Key Insights and Impact
The global rum market is growing, yet 70% of spirits consumers feel the category lacks sophistication. SOIRÉ changes that conversation.
The global rum market is growing, yet 70% of spirits consumers feel the category lacks sophistication. SOIRÉ changes that conversation.
Premium spirits outperform the market, with double-digit growth in the $80+ bottle segment. We are setting the benchmark for this new standard.
Premium spirits outperform the market, with double-digit growth in the $80+ bottle segment. We are setting the benchmark for this new standard.
Community-driven brands see 40% higher retention rates, and our mission is rooted in building authentic connections with supporters and collaborators.
Community-driven brands see 40% higher retention rates, and our mission is rooted in building authentic connections with supporters and collaborators.
Disruption Meets Design
Disruption Meets Design
We don’t follow the rules of legacy brands. SOIRÉ exists to challenge the status quo and bring clarity, elegance, and excitement to a category that deserves better. With every pour, every activation, and every collaboration, SOIRÉ asserts its place as the leader of rum’s modern era.
We don’t follow the rules of legacy brands. SOIRÉ exists to challenge the status quo and bring clarity, elegance, and excitement to a category that deserves better. With every pour, every activation, and every collaboration, SOIRÉ asserts its place as the leader of rum’s modern era.
For Tastemakers, By Tastemakers
For Tastemakers, By Tastemakers
SOIRÉ is more than a product. It’s the essence of a new generation of refined experiences—one that balances authenticity with ambition. Whether in the hands of cultural leaders or at the center of exclusive celebrations, SOIRÉ embodies extravagance, energy, and boldness.
SOIRÉ is more than a product. It’s the essence of a new generation of refined experiences—one that balances authenticity with ambition. Whether in the hands of cultural leaders or at the center of exclusive celebrations, SOIRÉ embodies extravagance, energy, and boldness.
Raise the bar. Define the moment. Experience SOIRÉ.
Raise the bar. Define the moment. Experience SOIRÉ.
The future of spirits has arrived.
The future of spirits
has arrived.
COPYRIGHT 2025,
SOIRÉ SPIRITS INC.
FOR PRESS INQUIRIES, PLEASE CONTACT
FOR ALL OTHER INQUIRIES, PLEASE CONTACT
PLEASE DO NOT SHARE WITH ANYONE UNDER THE LEGAL PURCHASE AGE FOR ALCOHOL. DRINK RESPONSIBLY. DON’T DRINK AND DRIVE.
SOIRÈ BLANCO RUM, IMPORTED BY SOIRE SPIRITS, HOLLYWOOD, FLORIDA , 40% ALCOHOL BY VOLUME.
COPYRIGHT 2025,
SOIRÉ SPIRITS INC.
FOR PRESS INQUIRIES, PLEASE CONTACT
FOR ALL OTHER INQUIRIES, PLEASE CONTACT
PLEASE DO NOT SHARE WITH ANYONE UNDER THE LEGAL PURCHASE AGE FOR ALCOHOL. DRINK RESPONSIBLY. DON’T DRINK AND DRIVE.
SOIRÈ BLANCO RUM, IMPORTED BY SOIRE SPIRITS, HOLLYWOOD, FLORIDA , 40% ALCOHOL BY VOLUME.
COPYRIGHT 2025,
SOIRÉ SPIRITS INC.
FOR PRESS INQUIRIES, PLEASE CONTACT
FOR ALL OTHER INQUIRIES, PLEASE CONTACT
PLEASE DO NOT SHARE WITH ANYONE UNDER THE LEGAL PURCHASE AGE FOR ALCOHOL. DRINK RESPONSIBLY. DON’T DRINK AND DRIVE.
SOIRÈ BLANCO RUM, IMPORTED BY SOIRE SPIRITS, HOLLYWOOD, FLORIDA , 40% ALCOHOL BY VOLUME.
COPYRIGHT 2025,
SOIRÉ SPIRITS INC.
FOR PRESS INQUIRIES, PLEASE CONTACT
FOR ALL OTHER INQUIRIES, PLEASE CONTACT
PLEASE DO NOT SHARE WITH ANYONE UNDER THE LEGAL PURCHASE AGE FOR ALCOHOL. DRINK RESPONSIBLY. DON’T DRINK AND DRIVE.
SOIRÈ BLANCO RUM, IMPORTED BY SOIRE SPIRITS, HOLLYWOOD, FLORIDA , 40% ALCOHOL BY VOLUME.