Our Roadmap
The SOIRÉ App: Elevate Your Experience
Introducing the SOIRÉ app, your gateway to the exclusive SOIRÉ ecosystem. From VIP access to premium events and rare product drops to the ability to earn rewards by sharing your SOIRÉ experience.
This app is designed for those who want to immerse themselves in the ultimate lifestyle. Collect physical and digital bottles, gain access to private events, and become part of a future-facing community of tastemakers.
Unlock exclusive events, limited-edition products, and insider opportunities.
Share-to-earn: Earn rewards for spreading the word and engaging with the SOIRÉ community.
Collect and trade bottles authenticated with NFC-backed digital collectibles.
Expected late Q2 2025 Launch with early access for Founders Club SOIRÉ members.
PHASE Two
RTDs: Fresh, Premium, and Ready-to-Go
Discover the SOIRÉ RTD Collection, a game-changing line of canned cocktails crafted with ultra-premium rum and real, fresh fruit.
From crisp mojitos to indulgent piña coladas, these Ready-To-Drink beverages deliver bar-quality flavor in a convenient, on-the-go format. Perfect for elevating any occasion.
Tapping into the rapidly growing RTD market, projected at $1.6 billion by 2026.
Crafted with the same ultra-premium rum used in SOIRÉ’s flagship products.
Fresh fruit and premium ingredients: No artificial flavors, just mouthwatering, authentic taste.
Launching in late 2025, starting in Miami and expanding to key markets nationwide.
PHASE Three
The Founders Collection:
The Pinnacle of Rum
The SOIRÉ Founders Collection represents the pinnacle of craftsmanship, offering an ultra-premium, 10+ year aged rum in an exclusive, limited-batch release.
Sourced from the world’s finest Caribbean distilleries, this expression is carefully aged to perfection, delivering an unparalleled depth of flavor and complexity that rivals the finest spirits on the market.
Each bottle is an exquisite masterpiece, designed for collectors and connoisseurs who demand only the best.
Unmatched craftsmanship: Aged for over a decade to develop exceptional smoothness, rich caramel undertones, and a velvety finish.
Exclusive availability: Initially limited to Club members during its initial release, ensuring rarity and prestige.
Paired with an NFT-backed digital collectible for authentication and provenance.
Establishing SOIRÉ as a leader in ultra-premium rum, redefining the standard for luxury spirits.
Membership minting for Club SOIRÉ begins in Early Q2 2025—secure your pass to claim this one-of-a-kind offering.
Expect Curated events and activations in 2025
SOIRÉ is setting the tone for 2025 with a series of highly anticipated events and experiences that demand attention. Crafted with precision and inspired by culture, these gatherings will bring together the bold, the creative, and the influential in spaces that ignite connection and celebration.
From intimate tastings in captivating settings to dynamic activations that challenge the ordinary, SOIRÉ events are designed to resonate and leave a lasting impression. These are the moments where stories are shared, bonds are formed, and the energy is undeniable.
Access is limited, and the stage is set.
WILL YOU CLAIM YOUR PLACE?
