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Expressions

Legacy

Experience

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Expressions

Legacy

Experience

Explore

Expressions

Legacy

Experience

WHY WE EXIST

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WE DON'T FOLLOW TRENDS
WE SET THE STANDARD.

Rum has always belonged to rebels, innovators, and dreamers.
Somewhere along the way, it was reduced to clichés.

SOIRÉ exists to change that. We craft for the modern era, not the past.
Every bottle is proof that rum can stand with — and surpass — the world’s finest spirits.

This isn’t tradition for tradition’s sake.

This is culture, redefined.

SOIRÉ exists to change that. We craft for the modern era, not the past.
Every bottle is proof that rum can stand with - and surpass -
the world’s finest spirits.

WE DON'T FOLLOW TRENDS
WE SET THE STANDARD.

We disrupt legacies, set standards, and shift paradigms.

SOIRÉ exists to change that. We craft for the modern era, not the past.
Every bottle is proof that rum can stand with — and surpass — the world’s finest spirits.

WE DON'T FOLLOW TRENDS
WE SET THE STANDARD.

We disrupt legacies, set standards, and shift paradigms.

SOIRÉ exists to change that. We craft for the modern era, not the past.
Every bottle is proof that rum can stand with — and surpass — the world’s finest spirits.

DESIGNED TO SHAKE THINGS UP

SOIRÉ was founded in 2023 by Kash Corleone Rogers – an architect of culture and a provocateur of progress.

Not built to blend in, SOIRÉ was created to flip the script and redefine what rum can be.

Born from Caribbean mastery and bottled with precision, SOIRÉ speaks to those who know good taste has been overlooked for too long. For those who refuse to drink what feels the same.

This is the collision of high-touch experience and timeless design.
Where aesthetic meets substance. Where a new standard begins.

SOIRÉ was founded in 2023 by Kash Corleone Rogers – an architect of culture and a provocateur of progress.

Not built to blend in, SOIRÉ was created to flip the script and redefine what rum can be.

Born from Caribbean mastery and bottled with precision, SOIRÉ speaks to those who know good taste has been overlooked for too long. For those who refuse to drink what feels the same.

This is the collision of high-touch experience and timeless design.
Where aesthetic meets substance. Where a new standard begins.

Crafted for the Future-Minded

SOIRÉ is crafted for leaders, creators, and visionaries who expect their choices to carry the same weight as their ambition. We don’t follow culture, we set the stage for it. Each bottle begins with hand-harvested Caribbean sugarcane, refined into an ultra-premium blend that speaks to both tradition and innovation. From its striking design to its NFC-enabled authenticity, SOIRÉ is built to be shared, collected, and remembered.

Crafted for the Future-Minded

Crafted for the
Future-Minded

SOIRÉ was made for the ones rewriting the rules –
The curators, the creators, the collectors.
We don’t follow flavor trends.
We design experiences, then bottle them.
Every drop carries a message:
Rum is no longer behind the bar – it’s in the spotlight.

Educated in origin. Elevated in execution.
Backed by culture. Distributed through people.
It’s not just what’s in the glass;
it’s who’s holding it, where, and why.
Because the new standard isn’t sold, it’s shared.

Key Insights and Impact

Most people can’t name five rum brands without defaulting to Bacardi or Malibu.
That’s not their fault - It’s the industry's.

SOIRÉ wasn’t made to follow the usual formula.
It’s crafted for timeless moments - Shared. Celebrated. Remembered.

Award winning and additive free as the modern standard should be.

Not a throwback, but a new classic.
If you get it, you’re on time.

Most people can’t name five rum brands without defaulting to Bacardi or Malibu.

That’s not their fault — it’s the industry's.

SOIRÉ isn’t following the rules.
It’s redefining the category — additive-free,
designed to be collected, craved, and talked about.

This isn’t rum for pirates or tourists.
It’s rum for tastemakers. For insiders.
For the ones who move culture before it trends.

No sugar bombs. No gimmicks.

Just real flavor, real craft, and real presence — served straight or shared like a secret.

If you get it, you’re early.

DISRUPTION MEETS DESIGN

Every detail of SOIRÉ was designed with intention.

A tall, striking bottle that redefines how rum looks and feels. Silver and chrome accents that signal timeless modernity. Packaging that belongs as much on a collector’s shelf as on the table at an unforgettable night.

But the design is more than aesthetics. Every bottle carries embedded NFC technology — a tap-to-verify base that ensures authenticity, unlocks experiences, and makes sharing part of the culture.

SOIRÉ isn’t a mere spirit you drink, it’s a story you carry. A modern collectible built for creators, sharers, and those who want to leave a mark.

SOIRÉ wasn’t made to blend in.
It was made to be remembered.

Additive-free.
Meticulously crafted.
Styled for the now.

This is clarity in a bottle.

Every drop, every pour, every partnership – designed to turn heads.

SOIRE IS MORE THAN JUST RUM.
IT'S A STATEMENT OF WHERE CULTURE IS HEADED.

A STATEMENT OF WHERE CULTURE IS HEADED.

From the precision-crafted bottle tothe NFC-enabled base, every detail is designed to be timeless, shareable, and unforgettable.

We’re building a legacy that blends tradition with innovation, giving tastemakers a spirit that lives as boldly in the future as it does in the present.

But the design is more than aesthetics. Every bottle carries embedded NFC technology — a tap-to-verify base that ensures authenticity, unlocks experiences, and makes sharing part of the culture.

SOIRÉ isn’t a mere spirit you drink, it’s a story you carry. A modern collectible built for creators, sharers, and those who want to leave a mark.