SOIRÉ Blanco defines a new standard in white rum - and a new language in cocktail culture.

Great brands don’t just launch. They set precedence.
SOIRÉ isn’t entering the spirits world. It’s remodeling it; bottle first, then glass by glass.

This is our signature serve collection. Six cocktails crafted not just to showcase our Blanco, but to assert its place in the modern drinking ritual. Every pour is designed for aesthetic expression, sensory depth, and category disruption. These aren’t riffs — they’re originals. Meant to be remembered, replicated, and ritualized.

PALMA VERDE

The Mojito, Reimagined – Clean, Cold, and Cut Differently.
Ingredients: SOIRÉ Blanco, mint leaves, lime juice, soda water, aromatic bitters.
Serve: Tall, crushed ice, mint crown, crystal clear glass.

What It Is:
Where the classic mojito feels sweet and muddled, Palma Verde goes razor-sharp and bright. There’s no sugar haze, no slush. This version tastes like the South of France got lost in Tulum. It’s the drink for the ones who stay fresh under pressure. Think: poolside with a purpose, sunlit with secrets.

Why It’s Ours:
We’ve stripped the excess and kept the cool. Palma Verde is balanced like a Basel art piece - subtle, sharp, and precise. It reminds you why rum belongs in summer’s sexiest cocktail.

LA BLANCHE

The Coconut Daiquiri, Reinvented – Smooth, Minimal, Creamed to Perfection.
Ingredients: SOIRÉ Blanco, cold-pressed coconut cream, lime, organic cane sugar, egg white foam.
Serve: Coupette, frothy cap, lime zest garnish.

What It Is:
La Blanche reads like silk in cocktail form. It drinks like an ocean breeze ran through a linen shirt and kissed your lips. Coconut daiquiris are often tropic kitsch. This is creamy minimalism - adult, polished, seductive.

Why It’s Ours:
This drink isn't about overloading sweetness - it's about control. It whispers wealth. It hits soft but holds presence. If you know, you sip La Blanche.

CARTA NOIRE

The Cuba Libre, Elevated – Sweet Cream & Dark Intent.
Ingredients: SOIRÉ Blanco, coconut cream, lime, raw sugar, artisanal cola.
Serve: Rocks glass, dense ice, micro coconut dust.

What It Is:
The Cuba Libre’s darker, more indulgent twin. This is rum and coke for a man who never orders well and a woman who doesn’t ask permission. Creamy coconut lifts the cola. It finishes like a memory - cool, smooth, a little bit dangerous.

Why It’s Ours:
No shortcuts. We crafted this for the dusk crowd - late-night legends who need something easy but unforgettable. It’s what bottle service should be.

WHITE LOTUS MARTINI

The Original Martini Sour – Tangy, Tart, Designed to Disrupt.
Ingredients: SOIRÉ Blanco, lychee, passionfruit, lemon, egg white foam.
Serve: Martini glass, elegant foam, edible petal.

What It Is:
This isn’t just a cocktail. It’s the launch of a category. The Martini Sour is ours - a hybrid that pairs the sophistication of a dry martini with the craveable tang of a citrus-forward sour. Lychee and passionfruit do the talking, but SOIRÉ does the walking.

Why It’s Ours:
Everyone’s copying the espresso martini. We’re five steps ahead. The White Lotus Martini is made for forward facing venues, future icons, and the nights that deserve their own afterparty. Tart, fresh, unforgettable - the kind of drink someone has across the room, and you immediately order the same.

SOIRÉ MULE

The Mule Goes Blanco – Bolder, Brighter, Built to Seduce.
Ingredients: SOIRÉ Blanco, cold-pressed coconut water, passionfruit, lime, ginger beer.
Serve: Copper or Collins, lime wheel, mint plume.

What It Is:
Ginger and passionfruit ignite. Coconut water cools it down. This is a mule with no equal. Crisp and clean, yet filled with tropical tension. Easy to sip, impossible to ignore.

Why It’s Ours:
Every bar offers a mule. We made one with taste, restraint, and presence. It’s vacation energy in a city glass. The kind of cocktail you drink while someone watches.

MORE TO COME.

Our launch menu is just the opening act. Additional signature cocktails are entering late summer, including unreleased classics like the Rum for One, Coastal Martini, and Verano Negroni - each created with the same world-class DNA and served at select partner venues.

THE NEW PLAYBOOK FOR RUM.

SOIRÉ Blanco isn’t just white rum - it’s the first rum of the new era. These serves are the proof.

Where others lean on nostalgia, we build new behavior.
Where others follow, we own the category.
This is what vision tastes like.

Launching August. Early adopters drink first.
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