THE CULTURAL CASE FOR SOIRÉ

I’ve spent the last decade at the intersection of culture, community, and commerce.

Not from a boardroom, but from the frontlines of real moments.

From underground nightlife to luxury streetwear, digital economies to emerging tech, I’ve worked with the brands, artists, and movements that shaped a generation.

Over and over, I saw the same truth: the strongest brands didn’t come from corporate campaigns. They came from people who understood energy. Taste. Timing. Alignment.
They came from culture.

That’s the lens SOIRÉ was built through.

Rum didn’t need another gimmick.
It needed a renaissance.

Other spirits got their moment. Vodka went luxe. Tequila turned artisanal. Even gin found its way back into relevance. But rum? It stayed boxed in. Loud bottles. Sugar-laced shortcuts. Outdated design. A story that hadn’t evolved.

SOIRÉ exists to fix that.

We’re introducing a new blueprint for rum. One that combines elevated design, real flavor integrity, and cultural credibility.
A premium spirit that doesn't feel corporate. A bottle that opens doors instead of following rules. A brand built with real community at its core.

What We’re Pouring

SOIRÉ Blanco is a small-batch, additive-free white rum made from 100% Caribbean sugarcane.
The blend is intentional. It includes aged rum matured for up to five years, married with a crisp, unaged base that adds brightness and balance. The result is a clean, nuanced profile made for sipping or mixing, and refined enough to shift perception entirely.

This is white rum reimagined. Smooth enough for the martini glass. Bold enough to anchor a highball. Clear enough to showcase its quality in every pour.

No artificial flavors. No tricks. Just clarity, structure, and respect for what rum should be.

Recognized Before Release

Before we ever launched, SOIRÉ began making noise in the right places:

• Silver Medal and 88 Points from the Beverage Tasting Institute

• Judged in multiple respected competitions including SIP Awards, USA Spirits Ratings, New York World Spirits Competition, Proof Awards, and Top Shelf Packaging

We designed this product to compete at the highest level. Not with influencer ads or gimmicks, but through taste and execution.
We wanted experts to judge it. And they have.

Built With Intention

The bottle design signals where rum is headed next.
Tall. Elegant. Sharp. This isn’t a nod to nostalgia. It’s a statement. A premium format that belongs on collector shelves, cocktail bars, and private tables.

Every bottle connects physically and digitally. Our NFC tech verifies authenticity, connects customers with exclusive content, and unlocks future experiences and drops.
It's a simple move that opens up a world of possibilities.

We’re not just selling a drink. We’re architecting access.

The Platform Ahead

SOIRÉ is a product, but it's also a platform.
We’re building a digital shop and referral network that rewards the people who move culture. We’re planning curated real-world events that highlight venues, creators, and communities. We're launching an affiliate program that shares upside directly with the people who share the product.

Our vision isn’t limited to shelves. It spans tables, timelines, festivals, and nightclubs.

You’ll see us at the most talked-about parties. In the hands of real collectors. Embedded in the moments people remember.

What Comes Next

We launch officially in August.
Our rollout will include limited drops, brand collaborations, venue partnerships, and a full digital ecosystem.
Every bottle we release is part of a bigger idea: what happens when you build a spirits company for the era of community and culture. What it looks like when real people shape the shelf.

SOIRÉ is more than timing. It’s response.
To a market that forgot rum’s potential.
To a consumer that’s smarter, sharper, and ready for something that reflects them.
To a generation that understands taste and wants a product that does too.

This is where it starts.

– Kash Corleone Rogers
Founder, SOIRÉ