AMBASSADORS OF TODAY

In today’s landscape, the most powerful billboards don’t sit on highways—they live in our hands.

Platforms like Instagram, TikTok, and X have reshaped how brands grow. Not through traditional media, but through people. Real people. Creators, models, curators, and tastemakers who know how to move culture, spark conversation, and convert attention into allegiance.

At SOIRÉ, we understand that brand equity today is not bought—it’s distributed. And the most powerful distribution engine is you.

The Power of Social-First Brands

The blueprint has already been written. Brands like FashionNova built billion-dollar empires by empowering micro-influencers and community tastemakers. PrettyLittleThing became a global name through aesthetic virality and a massive ambassador program that now spans hundreds of content creators worldwide. They didn’t wait for traditional media—they engineered a movement from the inside out.

And when applied to the spirits industry, the results speak even louder.

818 Tequila, launched by Kendall Jenner, sold over 160,000 cases in its first year, fueled not by retail shelves, but by celebrity alignment, content creation, and a digitally native brand voice. Casamigos, originally a passion project between friends, grew to a $1 billion acquisition after cultivating a loyal audience and high-profile advocacy across nightlife and pop culture.

These brands succeeded by aligning with the right people. Now, the next generation is being built.

SOIRÉ Is Looking for Ambassadors of Today

SOIRÉ isn’t a nostalgia brand. It’s a spirits and experiences company engineered for the modern world—born from nightlife, nurtured by culture, and activated by the people who shape what’s next. We’re building a high-quality, collectible rum brand backed by real community and social capital. And we’re inviting ambassadors, creators, and models to build this with us.

We’re not hiring influencers. We’re activating partners.

Our goal: to grow SOIRÉ’s visibility through real voices, on-the-ground presence, and authentic content that resonates with a generation that doesn’t follow ads—they follow people.

Why You Should Join the SOIRÉ Network

• Visibility: Your content and name will be featured in upcoming campaigns, tastings, and IRL activations in top nightlife cities across the U.S.

• Perks & Access: Free merchandise, event invites, exclusive drops, early bottle access, and partner-only experiences.

• Monetization: Earn affiliate income based on sales, unlock brand collaborations, and grow alongside one of the most promising new spirits startups.

• Platform Expansion: Whether you have 2,000 or 200,000 followers, we care about energy, alignment, and aesthetic. If you’ve got the voice, we’ve got the platform.

What We're Looking For

We’re seeking creators, models, partygoers, nightlife connoisseurs, tastemakers, and micro-influencers who believe in aesthetic, authenticity, and culture. You understand that attention is currency, and content is leverage. Whether you're capturing nightlife reels, unboxing bottles, hosting private tastings, or just repping the brand—your story matters.

SOIRÉ is not built in boardrooms. It’s built in group chats, on timelines, at rooftop parties, and across city lights.

The Future Is Referral-Based. Influence-Driven. Culture-Centric.

Social proof is the new shelf space. Word of mouth moves faster than distribution trucks. And loyalty comes not from commercials—but from trust.

If you're passionate about culture, love working with brands at their earliest stages, and want to be a face of the future of spirits, this is your call.

Join the SOIRÉ movement. Be the reason people hear about us. And be rewarded accordingly.