SOIRÉ FIRST TIMER FIELD GUIDE

Written By:

SOIRÉ

Apr 4, 2025

You didn’t stumble into this. You’re early.

Maybe someone sent you a link. Maybe you saw the bottle in a photo. Maybe a name got passed to you in the right room. Either way, you’re here. And that matters.

SOIRÉ is a spirits and experiences brand based in Miami. But that’s just the foundation. What we’re building moves through people, moments, venues, and content. It shows up in real life, creates visibility, and gives value back to the community that helps build it.

What SOIRÉ Represents

SOIRÉ is a system designed to reward cultural presence. A product you can pour. A tool you can use to access better moments. A platform for those who help drive the energy forward.

We source our liquid through E&A Scheer, one of the most respected rum blenders in the world. The rum is smooth, clear, and additive-free — designed for modern drinkers who care about quality.

The bottle is tall, clean, and camera-ready. Built to show up in content, bars, galleries, rooftops, dinners, and whatever comes next.

Why We're Different

SOIRÉ was never built for slow timelines or shelf space. We’re not here to wait years for distribution to catch up. We move with the people already shaping what's next.

Here’s how that plays out:

The product has already scored 88 from respected global panelists, putting it among top-tier white spirits
The brand is designed to move through content and presence, not traditional ads
The venues we activate with are cultural anchors, not just locations
The community driving this includes hosts, artists, curators, and scene-builders across Miami and beyond
The value lives in real participation — and the rewards tied to showing up early

Who It's For

SOIRÉ was created for people who are used to being in the room before everyone else hears about it.

This includes creators who drive the conversation, people who set the vibe, early collectors, nightlife curators, and those who bring others together.

Whether you’re throwing dinners, hosting tables, producing content, building movements, or pulling up with purpose, SOIRÉ is designed to recognize and amplify that.

You don’t need a title. Your presence is your credential.

Why This Matters Now

The spirits industry is slow. Most legacy brands take years to make changes. The gap between consumer energy and product innovation is wide.

Gen Z and Millennials are driving the premium alcohol space at historic rates. Nielsen data shows they account for over 60 percent of growth in the category. They want cleaner spirits, better design, and access they can feel.

They also want speed. Experiences that matter now. Brands that reflect them now. Recognition that doesn’t take five years to earn.

SOIRÉ exists for this consumer. It is designed to move at the speed of culture, not the pace of legacy.

What You Can Expect

We’re pre-launch. That means the foundation is being built in real time. You’re part of the signal.

Here’s what’s coming:

The first drop of SOIRÉ bottles, produced in limited quantity for early access
Club SOIRÉ, our cultural participation program for real ones
IRL activations in Miami, followed by key cities that make sense for the network
Curated venue partnerships, where SOIRÉ will be poured with intention
A mobile app, designed to connect content, check-ins, presence, and perks
Tools for creators and curators, giving them early access, rewards, and visibility

How to Get Involved

If you’re reading this, you already are. But here’s how to lean in:

Follow SOIRÉ
We’re live on X, IG, and TikTok. Share when you see us. Engage where it matters. This brand grows through cultural motion.

Reach out
If you host, shoot, curate, serve, or build scenes — we want to know you. The brand was designed to grow through the people who move things forward.

Get on the list
Our first bottles will move fast. So will our events. If you want access before the general public, stay tapped in. Don’t wait for launch to participate.