VENTURE CAPITAL AND SPIRITS

Venture capital in the alcohol industry is at its lowest point in nearly half a decade. Since 2020, investment in emerging spirits brands has dropped dramatically. Traditional firms are pulling back. LPs are cautious. Institutional timelines are slower than ever.

PitchBook reports that alcohol and CPG funding fell by more than 45 percent in 2023 compared to pre-pandemic highs. Meanwhile, consumer demand hasn’t slowed.

What we’re witnessing is a gap. A massive opportunity for a new kind of spirits company to grow — not by raising millions in early VC rounds, but by aligning with the people who already move culture forward.

SOIRÉ was designed for that gap. Built lean. Built for scale. Built to outperform bloated competitors relying on outdated paths to growth.

Why Spirits Are So Hard to Fund Today

The traditional model for liquor brands requires heavy upfront spending on bottling, distribution, PR, and shelf placement. Investors know it takes years before a brand even appears in a consumer’s hands, let alone builds loyalty.

They also know the market is dominated by conglomerates that control supply chains, marketing channels, and point-of-sale dominance.

In that environment, traditional funds look for safe bets. They fund celebrity co-signs, quick exits, and legacy category extensions. Few take real bets on culture. Even fewer understand what’s working now.

SOIRÉ is Built for the Opposite Model

We are not waiting for distributors to approve us. We are not paying for outdated gatekeepers. We are not asking for permission.

SOIRÉ was created to grow through visibility, content, and physical presence. We work with creators who already shape scenes. We place product in rooms where the audience self-documents. We reward those who host, pour, and show up.

Our approach reduces overhead, speeds up brand awareness, and builds real loyalty through access and interaction.

Community Is the New Cap Table

Where other brands rely on capital to create demand, SOIRÉ leverages demand to build equity. Our supporters create content. They create value. They build momentum.

In return, they’re given access, perks, partnerships, and long-term visibility in a brand with clear upside.

This is a structure built for the modern economy — a system that honors participation over proximity to capital. The people pouring the drinks, placing the bottles, and driving the narrative are the people growing the company.

Why Rum Is the Opportunity

Tequila has already been commercialized. Vodka is dominated by marketing spend. Whiskey is overcrowded. But rum is different.

Rum remains one of the most underinvested and under-innovated spirit categories in the U.S. Despite being globally revered, the category lacks a dominant new-age brand with premium positioning and cultural cachet.

That’s the opening.

SOIRÉ is leading with one of the best rum blends in the market. It’s additive-free, crafted with top-tier sourcing, and built for drinkability and design.

There is no other emerging rum brand operating with this level of taste, clarity, and cultural relevance.

What Makes SOIRÉ a Billion-Dollar Opportunity

• Premium rum category with little modern competition

• Award-scoring product, already validated by global panelists

• Technology integration through NFC, creating verification and utility

• Creator-led distribution, allowing us to scale without traditional bottleneck

• Cultural partnerships with venues, curators, and tastemakers driving real-world access

• Multi-channel business model, spanning bottle sales, events, digital access, marketplace integrations, and membership tiers

This brand is built for modern consumption and modern participation. It doesn’t depend on algorithms. It moves through real people, in real rooms, with real results.

The Exit Is Real

A spirits company with strong community, authentic traction, and embedded technology does not need to rely on traditional retail to win.

With scaled venue placement, brand integrations, and ongoing digital layers, SOIRÉ is positioned to enter multiple lanes of exit strategy — including acquisition, franchised expansion, and digital-native marketplace licensing.

We are building with first-mover positioning in a legacy category that has barely changed in decades.

We’re not waiting for funding trends to shift. We’re not asking slow-moving investors to understand culture. We’re building the next great spirits and experiences brand on a model that actually works in this climate.

The people who contribute now won’t be watching this from the sidelines later.

SOIRÉ is happening. With or without the gatekeepers.