THE ROAD AHEAD

We started with an idea.
An idea that cost years, a lot of mistakes, and more money than anyone ever admits.

But it worked.
That idea turned into hundreds of real bottles.
Real rum. Real distribution. Real people drinking something we built from scratch.

HOW WE GOT HERE

SOIRÉ was never the safe bet. We didn’t come from legacy distilleries or billion-dollar portfolios. We came from the belief that rum deserved better. That it could stand next to anything on the shelf and still feel cooler, smoother, and more alive.

We weren’t supposed to make it this far. Small teams rarely do.
But here we are - with product in warehouses, retailers, and homes across the country.

That’s the power of patience, culture, and taste.

THE DIFFERENCE

We’re not trying to be the next big tequila.
We’re showing people why rum can be the next big everything.

SOIRÉ Blanco is aged up to five years, blended from Trinidad, Barbados, and the Dominican Republic, and charcoal-filtered for that signature clean finish. Smooth enough to sip, bold enough to mix, pure enough to trust.

No additives. No fake story. Just clarity and craft.

We’re here to make rum feel current again - to give it a look, a voice, and a reason to belong in every conversation about premium spirits.

SUPPORTING THE LITTLE GUY

Big brands are built on billion-dollar margins.
We’re built on moments.

Every person who orders a bottle, posts a pour, or tells a friend about SOIRÉ is part of this. You’re helping rewrite what success looks like for independent creators.

We don’t have marketing budgets. We have community.
That’s our advantage. That’s our rebellion.

When you drink SOIRÉ, you’re not buying hype.
You’re backing the people bold enough to try something different.

WHAT’S NEXT

We’re expanding slow and right.
Getting into more bars, more venues, more states.
You’ll see SOIRÉ at the places that actually matter - Coachella, Art Basel, NYFW, and every rooftop or afterparty that shapes the culture.

Our bottles come with NFC technology powered by IYK, connecting physical ownership with digital rewards. Tap it, claim it, own it. That’s the new model.

We’re building something people can believe in.
Something that feels real in your hand and alive online.

THE MISSION

We want to prove that the future of spirits doesn’t belong to the biggest companies.
It belongs to the ones who care.

SOIRÉ is rum for the new generation - smooth, modern, and built for people who move culture.

If you’ve been here since the start, thank you.
If you’re just finding us now, welcome.

Either way, you’re early.
And the road ahead is wide open.

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