SILVER AT THE 2025 TASTING ALLIANCE DESIGN AWARDS

Written By:

SOIRÉ

Dec 22, 2025

Spirits is one of those industries where everyone says quality matters, but packaging is often what decides what gets picked up first.

That reality is not glamorous, but it is honest.

When SOIRÉ Blanco was being built, the team had no interest in making another bottle that borrowed the same tropical language the rum category has relied on for decades.
Palm trees, distressed labels, nostalgia as a crutch.
It works, but it also keeps the category exactly where it has been.

SOIRÉ was never built to fit into that.

The idea was simple and uncomfortable at the same time.
If rum is going to sit next to the best spirits in the world, it should look like it belongs there.
Clean. Architectural. Confident without needing to explain itself.

That thinking is what led to the bottle you see today.

This year, SOIRÉ Blanco received Silver at the 2025 Tasting Alliance Design Awards, recognizing the design, structure, and overall visual direction of the bottle. For a young brand, and one that chose not to follow the usual category rules, that recognition carries real weight.

The Tasting Alliance Design Awards are not a social media contest. They are judged by people who spend their lives around spirits, packaging, and shelves. They understand what moves product, and they understand what ages well.

What makes this moment more meaningful is context.

SOIRÉ entered the market without a legacy parent company, without a decades-old playbook, and without the safety net most brands lean on. The team had to get the liquid right, the operations right, and the presentation right, all at the same time.

There is no margin for error when you build that way.

With this award, SOIRÉ Blanco Batch 001 reaches five awards within its first quarter in market, across both liquid and design. Far from a victory lap, but early confirmation that the direction is working.