SOIRE SCORES IN PRIVATE REVIEW PANEL

Setting a New Standard in Rum: SOIRÉ Scores 88 in BTI Review Before Hitting the Shelves

Before its first official release, SOIRÉ’s Blanco rum has already earned the attention of the Beverage Tasting Institute (BTI), receiving a flavor score of 88 — a rare feat for a debut brand. The BTI, one of the most trusted authorities in the global spirits industry, has a long-standing history of elevating household names. From evaluating early Jägermeister entries to awarding the finest Scotch and tequila houses, the Institute plays a key role in shaping which bottles make it behind the bar, and which disappear from memory.

To understand the weight of this early recognition, it helps to know what an 88 means in the BTI world. Scores above 85 represent a product that is "highly recommended," while only those scoring 90 and above reach the "exceptional" tier. The highest rated spirits in the world usually hover between 90 and 94, making SOIRÉ's 88 an indicator of both serious quality and immense potential. Most new brands don’t break into the 80s in their first batch, let alone reach the upper ranks.

Craft Meets Precision: The SOIRÉ Process

SOIRÉ Blanco is made from hand-harvested Caribbean sugarcane, charcoal-filtered for clarity and smoothness, and completely free of additives. Many mainstream rum brands enhance flavor or color artificially, sacrificing purity for shelf appeal. SOIRÉ takes a different approach. By sourcing from award-winning distilleries in Trinidad, Barbados, and the Dominican Republic, and blending under the guidance of E&A Scheer, the world’s top rum blenders (established in 1712), SOIRÉ delivers a product that meets modern standards without compromising on tradition.

In a time when consumers are demanding cleaner ingredients and greater transparency, SOIRÉ stands apart. According to a 2024 IWSR report, 43% of spirits consumers globally now prioritize "natural ingredients" and "authentic production" when making purchasing decisions. SOIRÉ checks both boxes — and then some.

Why Quality and Recognition Matter More Than Ever

Today’s consumers are drinking differently. They’re not just buying bottles — they’re investing in experiences, aligning with values, and participating in brands they believe in. Nielsen data shows a 14% year-over-year increase in premium spirit consumption among 25-34-year-olds in the United States. In that same demographic, awareness of brand ethics, production quality, and exclusivity is driving the new era of brand loyalty.

SOIRÉ's 88 score validates what early tastemakers and creators have already discovered: this is not just another rum. It's a collectible, a conversation starter, and a new contender for the back bar spotlight.

A Future-Ready Brand for Creators and Collectors

SOIRÉ is building for the next generation of cultural leaders — those who understand that product is only one part of the experience. The brand is vertically integrated, culture-forward, and positioning itself as a luxury-first label with real-world traction and digital potential. With limited batch releases, digital verification on collectible bottles, and a roadmap tied to high-impact IRL moments, SOIRÉ is cultivating more than a customer base. It’s building a community of aligned individuals who share a taste for rarity, quality, and ownership.

Looking Ahead

This BTI review is only the beginning. With shelf-ready production underway, distribution relationships established, and high-profile events on the calendar, SOIRÉ is ready to scale. The 88 rating serves as proof of concept — a measurable signal that the brand is delivering where it counts most: inside the bottle.

As we prepare for launch, SOIRÉ invites discerning sippers, creators, collectors, and early believers to join us in shaping the future of premium spirits. When quality leads, culture follows.