SOIRE SCORES IN BTI AWARDING

Before its first official release, SOIRÉ Blanco has already captured the attention of the Beverage Tasting Institute (BTI), receiving a flavor score of 88.

This is a rare accomplishment for any brand launching its debut product. The BTI is one of the most respected authorities in the global spirits industry, known for helping elevate household names.

From early evaluations of Jägermeister to awarding the world’s finest Scotch and tequila houses, the Institute plays a key role in deciding which bottles belong behind the bar and which fade into the background.

To understand the impact of this recognition, it’s important to know what a BTI score of 88 represents. Scores above 85 are considered "highly recommended." Only spirits scoring 90 or higher are classified as "exceptional." The top-rated bottles in the world typically fall between 90 and 94. Most new brands don’t reach the 80s on their first attempt, making SOIRÉ’s score a strong signal of quality and promise.

Craft Meets Precision: The SOIRÉ Process

SOIRÉ Blanco is made from hand-harvested Caribbean sugarcane. It is charcoal-filtered for smoothness and clarity, and contains zero additives. Unlike many commercial rum brands that rely on artificial flavors or colorings, SOIRÉ prioritizes purity and authenticity.

The blend sources rum from award-winning distilleries in Trinidad, Barbados, and the Dominican Republic. The final product is crafted under the guidance of E&A Scheer, a world-renowned rum blender with over 300 years of heritage. This fusion of tradition and precision ensures that every bottle meets modern standards without compromising its roots.

Why Quality and Transparency Matter

Today’s consumers are more conscious about what they consume. A 2024 IWSR report found that 43 percent of global spirits drinkers now prioritize natural ingredients and authentic production methods. SOIRÉ answers that demand directly. The brand’s clean sourcing and transparent blending process speak to a generation of drinkers who want to know where their spirits come from and how they’re made.

The Shift Toward Purpose-Driven Spirits

People are drinking with more intention. Especially among the 25 to 34-year-old demographic, spirits are no longer just about flavor or branding. They are about experiences, values, and trust. According to Nielsen data, this age group has driven a 14 percent year-over-year increase in premium spirit consumption in the United States.

These same consumers care deeply about product integrity, production ethics, and exclusivity. SOIRÉ fits naturally into this evolution. It is a brand that aligns with modern expectations, offering a product that feels both elevated and intentional.

The 88-point rating from BTI validates what early fans and tastemakers already believe. SOIRÉ Blanco is not just another bottle. It is a conversation piece, a collectible, and a new contender for serious back bar consideration.

Designed for Creators and Collectors

SOIRÉ is built for the next wave of cultural leaders. The brand goes far beyond the liquid inside the bottle. With limited batch releases, digital verification of authenticity, and a roadmap filled with high-impact experiences, SOIRÉ is positioning itself at the intersection of rarity, culture, and ownership.

This is not just about selling a spirit. It’s about building a community around shared values. SOIRÉ speaks to those who appreciate design, quality, and intentional living.

Looking Ahead

The BTI review is just the beginning. Shelf-ready production is in motion. Distribution channels are secured. Events and brand activations are already on the calendar. The 88 rating confirms that SOIRÉ is not just meeting expectations but exceeding them before the first bottle even hits the market.

As we prepare for launch, SOIRÉ invites creators, collectors, and those with a refined palate to join the movement. This is a new chapter in premium spirits, and it is only just beginning.

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