Some bottles win over critics.
Others capture a moment.
SOIRÉ Blanco just did both.

The debut release from Miami-based spirits brand SOIRÉ has officially been awarded 2x Double Gold at the 2025 SIP Awards, taking top honors for both taste and design. Judged by consumers in a blind tasting, the competition is one of the most respected of its kind. It’s a clear signal that something new is happening in the world of rum.

And it’s only the beginning.

SOIRÉ Blanco launches August 2025, with limited pre-orders opening in July. For a brand that has yet to hit shelves, the recognition speaks volumes. This isn’t a quiet debut. It’s a clear statement that rum’s next era is already here.

Built for a New Generation of Drinkers

SOIRÉ Blanco is designed for a new kind of consumer. People who want more from what they drink. Who value clarity, craft, and cultural relevance. Who care how something is made and what it represents.

This expression is a blend of 2 to 5-year-aged rums from Trinidad and the Dominican Republic, combined with a crisp, unaged column still rum from Barbados. The profile is smooth and refined, with layered tropicals and mineral clarity. No additives. No shortcuts. Charcoal-filtered for transparency, both in look and intent.

Founder Kash Rogers describes it as a return to excellence, crafted for those with elevated taste.

“We created SOIRÉ to raise the bar. From the sourcing to the finish, everything about this bottle was made to stand in its own lane. There’s heritage in it, but also intent. That combination is what wins people over.”

The blend is complex enough to sip neat, clean enough to anchor a signature cocktail, and versatile enough to work across bar menus and collector shelves alike.

A Design That Wins Before the First Pour

SOIRÉ was also recognized with a second Double Gold at the SIP Awards for its design. The bottle is tall and sculptural, built with a chrome finish, custom glass cork, and premium-grade weight that immediately signals presence. The look isn’t ornamental. It reflects the vision behind the liquid itself: clear, elevated, and modern.

Top shelf by design. Not just in positioning, but in physical stature.

The packaging is already drawing attention from collectors, designers, and venue buyers. It feels at home on a white tablecloth, a marble bar, or inside a glass case. In a market saturated with nostalgic branding and dated visuals, SOIRÉ presents something different.

First to Tap Into the Future

SOIRÉ is also one of the first spirits globally to integrate NFC technology directly into the bottle. Every physical release is connected to a digital record that confirms authenticity and unlocks exclusive experiences. This feature allows buyers and collectors to tap their phone to the bottle and access member-only drops, private events, and behind-the-scenes content.

The approach reimagines how spirits can exist in the real world and in the digital one. It's more than a novelty. It’s infrastructure for a growing ecosystem where connection and culture matter as much as taste.

A Launch with Legacy Potential

SOIRÉ Blanco is already being called one of the top rum launches of 2025, with strong placement on collectors’ watchlists and media radars. The Double Gold award reinforces what early partners and insiders have already seen. The brand isn’t chasing trends. It’s building its own path.

Tastings are ongoing in Miami and planned Los Angeles, and New York. Founders Club memberships will be announced for select supporters and venues. A series of IRL experiences is set to roll out in late summer, extending access to SOIRÉ’s community and content ecosystem.

This is a debut designed to last.

Available Soon

Pre-orders for SOIRÉ Blanco open in July through drinksoire.com.
The first batch ships in August. Distribution is limited to a small number of premium retail and hospitality partners in year one.

For press, placements, or partnership inquiries, contact info@drinksoire.com.