FROM THE NEW WORLD CAPITAL

Global culture doesn’t flow from tradition anymore.

It flows from cities that know how to move fast, capture energy, and translate it into influence.

Miami is one of those cities.

What was once a nightlife capital has become a serious contender for global brand incubation — especially for products that are tied to social connection, aspirational consumption, and cultural immersion. It’s why leading artists, investors, athletes, and creators are calling it home. It’s why flagship events like Art Basel, Rolling Loud, and Swim Week dominate the calendar. And it’s why a next-gen spirits brand like SOIRÉ couldn’t be built anywhere else.

A Market Engine Hiding in Plain Sight

Florida is the second-largest spirits market in the U.S., and Miami accounts for a significant share of that volume. But where the opportunity lies isn’t in raw consumption. It’s in culture.

Unlike more traditional liquor hubs, Miami’s growth is tied to experiential hospitality, community-led curation, and creator economies. Venues aren’t just bars — they’re sets. Guests aren’t just customers — they’re storytellers. And every night is a moment of content, memory, and influence.

The spirits that succeed here are the ones that fit the rhythm. SOIRÉ was engineered around it.

Why Rum Belongs in This City

Miami is a global bridge to the Caribbean — geographically, culturally, and spiritually. Rum belongs to this region in a way no other spirit does. It reflects the identity of the tropics, the resilience of diasporas, and the richness of flavor born from sugarcane and sun.

But most rum brands don’t reflect the aesthetic or ambition of the Miami consumer. They either lean into nostalgic caricature or foreign luxury. Neither speaks to the taste-driven, visually fluent, globally aware buyer rising in this city right now.

SOIRÉ brings that contrast into focus. A white rum aged and blended with purpose. No additives. No shortcuts. No distractions. Just clarity — in both spirit and vision — designed for an audience that understands quality, but wants it presented through a different lens.

A Brand That Moves Like the City

SOIRÉ is not trying to build in Miami. It’s moving with it.

The product is already embedded in the city’s creative circuits. Through venue placements, brand partnerships, and tight-knit creator networks, we are scaling distribution through social capital and localized activations, not mass retail.

Our in development mobile app directs users to exclusive pours, events, and limited drops across a network of aligned hospitality venues. The Club SOIRÉ experience unlocks access for early believers — including collectors, tastemakers, and investors — to participate in the brand’s story, not just buy into it.

This approach decentralizes hospitality into a system. It’s no longer about one club or one shelf. It’s about a distributed network of aligned spaces, unified by culture and taste.

Positioned to Scale From the Cultural Core

SOIRÉ’s vision is global. But our starting point is deliberate.

Miami offers more than nightlife. It offers velocity. It is one of the only cities in the U.S. where luxury hospitality, creator economy, international travel, and tech innovation exist in one compressed landscape. It allows us to launch quickly, gather insights from real-time moments, and scale outward without guesswork.

In a world of fragmented consumer behavior, this kind of live testing ground is priceless.

Brands that shape culture don’t come from the top down anymore. They emerge from cities that know how to create gravity.

Miami is one of those cities. And SOIRÉ is the spirit it’s sending out into the world.

The product is ready. The network is growing. And the market is wide open.