BEVNET RELEASE

Today January 10, 2025, SOIRÉ took a decisive step forward by submitting our first press release to BevNET, a platform renowned for celebrating the innovators and leaders of the beverage industry.

This marks a defining moment in our mission to set a new standard for premium spirits and establish SOIRÉ Blanco as a leader in the rum category.Why BevNET?BevNET is a beacon for brands that redefine categories and challenge conventions. Their platform’s alignment with forward-thinking, impactful storytelling made it the ideal stage for SOIRÉ to present our vision. By partnering with a platform of this caliber, we demonstrate our commitment to excellence and our readiness to captivate a discerning global audience.A Statement of IntentThis press release represents a clear declaration of our intentions for the year ahead. As SOIRÉ Blanco prepares to debut in early Q2 2025, we are signaling a year defined by bold strategies, unparalleled activations, and innovative campaigns. Our submission to BevNET underscores our resolve to lead the evolution of rum into a premium, culturally resonant spirit.Defining What’s Next for SOIRÉThis milestone cements our position as a rising force in the spirits world and serves as a foundation for broader aspirations. It reflects:Influence: Elevating SOIRÉ within a competitive market and introducing our brand to a global stage.Authority: Aligning with a platform that celebrates innovation reinforces our status as pioneers in the premium rum category.Ambition: A preview of the transformative work we’ll unveil as SOIRÉ takes center stage in 2025.Read the Full ArticleWe invite you to delve into the full press release and explore the narrative behind SOIRÉ’s rise. Read the full article on BevNET here.Building MomentumAs SOIRÉ expands its reach and influence, our focus remains unwavering: delivering unmatched quality, authenticity, and experiences that resonate. The year ahead promises moments that will solidify SOIRÉ’s place in the industry—from exclusive activations to collaborations with the world’s most dynamic cultural and nightlife hubs.Stay connected with SOIRÉ by following us on Instagram and Twitter @drinksoire for updates, exclusive insights, and opportunities to engage with the future of rum.Here’s to reshaping the landscape of premium spirits and creating a legacy of impact and innovation.

Raise your glass to SOIRÉ!