AMBASSADOR HANDBOOK

WELCOME TO THE INSIDE

This isn’t another influencer program.
It’s a seat at the table - for the ones paying attention early, the ones who know how to move culture forward.

If you’re here, you’ve already felt it.
SOIRÉ isn’t just a rum brand. It’s a new rhythm in an industry that’s overdue for disruption. And this article is your blueprint; how to tap in, show up, and grow with us from the inside.

WHY SOIRÉ EXISTS

Look around. Every liquor shelf looks the same. The rum category, despite its history and versatility, has been left behind - commodified, overlooked, or drowned in additives and marketing fluff.

SOIRÉ is here to rewrite that.

We created SOIRÉ because we saw a void:
A premium rum brand that speaks to this generation. That shows up where culture happens. That honors the product without being stuck in legacy tradition.

This isn’t nostalgia rum.
It’s clean, modern, award-winning spirit - made for those who care about what they’re drinking, who they’re around, and how they show up.

THE PRODUCT

Our debut bottle, SOIRÉ Blanco, is a limited drop of 2,400 bottles.
The blend is produced in partnership with E&A Scheer, the most respected rum blending house in the world.

It features:

• Aged rum from Trinidad and the DR, up to 5 years in ex-bourbon barrels

• Bright unaged column-still rum from Barbados

• No additives, ever

• Charcoal-filtered for clarity

• Bottled in Miami

• NFC tech embedded in every base for verification and future digital utility

It’s already won Double Gold at the 2025 SIP Awards - for both taste and design.
This is a bottle that commands respect and sparks conversation. The design is tall, sculptural, chrome-detailed. Built to stand out.

OUR POSITIONING

We aren’t a legacy brand with new packaging. We’re a future classic, built for the now.
Everything we do is intentional; the formula, the technology, the art direction, the pricing.

Here’s how we’re different:

• Premium without pretense - made to be poured at tables, shot on rooftops, or collected in-home

• Additive-free — because real ingredients matter

• Digitally native — built to scale online, not just in-store

• Creator and community-driven — this brand doesn’t work without participation

• Drop-style launches — limited releases, real urgency, authentic demand

• NFC-enabled — the first of its kind to blend collectibility, verification, and tech into every bottle

We’re not chasing industry norms. We’re creating a new lane.

WHO WE’RE FOR

We made SOIRÉ for the people shaping the culture, not just watching it.

• Creators who value aesthetics and alignment

• Hosts and curators who set the vibe for their crew

• Early adopters who see the vision before the crowd

• Collectors and connoisseurs who care about what’s in the glass

• Community leaders who move with purpose

Our audience is 21 to 34, digital-first, experience-led, brand-aware.
They want substance and taste - but they also want to participate in something that feels alive.

WHAT BEING AN AMBASSADOR MEANS

This isn’t about having the most followers.
It’s about how you show up and how you move your world.

As a SOIRÉ ambassador, you’re part insider, part connector, part advocate. You’re here to:

• Introduce the brand to your city, circle, or community

• Create content that feels aspirational, effortless, and real

• Help generate awareness, traction, and sales — both online and in venues

• Be a trusted voice. When you post, people pay attention

Whether that’s through pre-order referrals, event appearances, affiliate sales, or social reach — it all contributes.

HOW TO CREATE IMPACT

Here’s what moves the needle:

1. Social Proof
You holding the bottle, pouring it at a function, tagging us, or explaining the taste - that’s currency. Be early and visible. Post stories, TikToks, reels, carousels. Tell your audience why this matters.

2. Sales and Referrals
You’ll receive a referral code. Every conversion through you is tracked.
Whether it’s one bottle or a 12-pack for a venue, that’s impact.

3. Education and Reputation
Help us change how people view rum. Talk about the blend, the additive-free standard, the NFC, the awards.
Give people a reason to remember the name.

4. Events and Real-World Visibility
If you’re in the right circles, you’ll be the one bringing SOIRÉ into the room. From bars to brunches to listening parties - presence matters. And we reward those who help us be present in key spaces.

WHAT YOU GET

• 10% referral code to share with your network

• Performance-based rewards (commission, product, merch, bonuses)

• Priority access to new drops, events, and partnership opportunities

• Recognition and amplification — we repost top performers

• A direct line to the founding team

• Legacy — because everyone will know who was early

WHY THIS MATTERS

This isn’t a campaign. It’s a movement.
We’re redefining rum. We’re disrupting distribution. And we’re giving the power back to real people with real reach.

If that resonates, you’re already one of us.

READY TO JOIN?

Submit your interest at drinksoire.com/ambassadors
We review every submission and reach out individually. This isn’t automated. It’s curated.

And if you’re reading this all the way through - you get it.

Welcome in.