SOIRÉ Blanco is quietly becoming the most awarded, most anticipated, and most talked-about rum debut in recent memory.

The spirits industry is slow to move. For decades, the same names have dominated back bars, bottle service menus, and premium cocktail programs. Even when something "new" enters the picture, it usually looks like more of the same. A different celebrity face, the same liquid in a different bottle.

SOIRÉ Blanco wasn’t made to compete in that cycle. It was made to break it.

This rum wasn't born in a corporate lab or brainstormed around a boardroom table. It came from the streets of Miami, from the energy of real culture, and from a decade spent at the crossroads of nightlife, creators, and commerce. It reflects not just where premium spirits are, but where they're headed.

Still weeks from our official launch, SOIRÉ has already achieved what most brands hope for in their third year: respect.

Most Awarded White Rum of the Year (So Far)
As of mid-2025, SOIRÉ Blanco has already earned:

• Silver Medal, Beverage Tasting Institute (with award-worthy review)

• SIP Awards (Consumer Choice) — results in finalization

• USA Spirits Ratings (score pending)

• Proof Awards (judging in progress)

• New York World Spirits Competition (under review)

• Top Shelf Packaging Design (shortlisted)

These awards aren’t just participation trophies. They’re judged by top sommeliers, buyers, beverage directors, and respected industry veterans. What we’re seeing now is confirmation: the quality of SOIRÉ isn’t just hype — it's verified.

If our awards keep pace through August, SOIRÉ will go down as the most decorated white rum debut of 2025.

A Blend Designed to Redefine
There was no off-the-shelf formula here. SOIRÉ Blanco was meticulously crafted using a rare blend of aged Caribbean rums (up to five years), then charcoal filtered for smooth clarity without sacrificing depth. The result is a liquid that punches above its category.

The flavor hits a perfect balance of brightness and body. Sweet notes of fresh sugarcane and vanilla glide into mineral-rich complexity, finishing clean, with just enough warmth to remind you you’re drinking something premium. It’s built for cocktail culture, but clean enough to sip solo.

The Bottle That Doesn’t Look Back
Rum has spent too long trapped in a tired aesthetic. Pirate ships, treasure maps, plastic caps. No more.

SOIRÉ's tall, sculptural bottle is a deliberate reset. Its silhouette signals elevation, its silver-accented detailing suggests futurism, not nostalgia. This isn't a throwback to colonial tropes. It's a look forward into what modern luxury can feel like: clean, commanding, collectable.

Built Different. Recognized Early.
Unlike legacy brands backed by institutional marketing budgets, SOIRÉ built traction the grassroots way. We seeded product to the right creators. Poured for the right bartenders. Built with believers. Word traveled. Now we're seeing hospitality leaders requesting the product before it's even on shelves. That’s not PR. That’s pull.

Early buyers and nightlife groups are signing on. Influencers are already shooting with the bottle. Top-tier venues are exploring placements for fall. And this is all before we’ve run a single ad.

What It Means to Be 2025’s Best New Rum
It means more than sales or stats. It means impact. Cultural relevancy. Staying power. The kind of debut that gets written about and remembered.

We're not just here to sell bottles. We're here to change what rum means to a new generation. This is a drink for creators, tastemakers, and people who expect more from their liquor than a backstory printed in cursive. SOIRÉ is not just a product — it’s a signal.

The Launch Is August. But the Takeover Started Months Ago.
We haven’t even hit shelves yet. But ask around. The name is already ringing out. From backstage to bottle service. From home bars to high-end venues. That’s because we did more than make a bottle. We built a brand.

Come August, the rest of the world catches up.

Follow the movement.
@drinksoire
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THE FUTURE TASTES DIFFERENT.
SOIRÉ.