Explore

Expressions

Legacy

Experience

Explore

Expressions

Legacy

Experience

Explore

Expressions

Legacy

Experience

Our Frequently Asked Questions

What is SOIRÉ?

SOIRÉ is a spirits and experiences brand built for the modern cultural economy.

Our flagship product is an award-worthy, additive-free white rum - but what we’re building is much bigger than the bottle. We are creating a platform for real-world access, high-impact content, cultural participation, and community-driven scale.

Based in Miami, SOIRÉ blends premium craft with technology, curated hospitality, and creator-led distribution. From NFC-enabled bottles that unlock digital perks, to Club SOIRÉ and our growing network of venue partners, every part of our system is designed to reward presence, contribution, and momentum.

We’re not chasing shelf space. We’re shaping scenes, elevating nightlife, and giving the people who create energy a real way to build with us.

If you know how to move culture, host a room, document a night, or shape how others gather - SOIRÉ is the infrastructure behind the moments you already know how to create.

How do you pronounce SOIRÉ?

SOIRÉ is pronounced exactly like “soirée” — a word rooted in celebration and elevated gatherings.

We simplified the spelling, but kept the energy.

Who is SOIRÉ for?

SOIRÉ is for modern creators and cultural operators - the people who shape how others gather, connect, and celebrate.

Whether you host intimate dinners, throw warehouse events, curate vibes on stage, or just know how to fill a room with the right energy, you’re who we built this for.

It’s also for those who want to contribute to something with meaning, identity, and long-term upside - not just one-night relevance.

What makes your rum different?

Our Blanco rum is blended by E&A Scheer, widely considered the most respected blending house in the world. It’s created using aged and unaged rums from the Caribbean, filtered for clarity, and free from additives, flavorings, or artificial color.

The result is smooth, clean, and layered with character - scoring 88 by a global panel of spirits experts. In a space filled with synthetic shortcuts, we chose quality, craftsmanship, and transparency.

It’s a bottle you can pour with pride and taste with clarity.

How can I get involved with SOIRÉ if I’m a creator, host, or just someone who moves culture?

If you know how to bring people together, light up a room, or create moments that matter -you’re already aligned with the energy SOIRÉ was built on.

We’re growing through DJs, curators, content killers, party architects, and culture drivers of all kinds. If you host dinners, run events, shoot recaps, set vibes, or just always seem to know where the night is headed - we want to move with you.

SOIRÉ is a brand that grows through participation. We’re building with the people who show up early, document the journey, and shape what others follow. Whether you're pouring for your crew, hosting at a venue, or creating content that travels - we see that as value, and we’re here to return it.

For those who want a deeper role, Club SOIRÉ offers direct access to drops, events, brand collaborations, and long-term opportunities inside the network. It’s a cultural contributor tier, designed to give early supporters a real stake in what we’re building - not just a front row seat.

If you’re ready to be part of something disruptive, elevated, and undeniably fun - this is your moment.

Apply now

What are NFCs ?

NFCs, or Near Field Communication tags, are integrated into SOIRÉ goods to ensure groundbreaking small batch authenticity.

These tags enable consumers to verify their purchase and connect directly with the journey of their rum, ensuring every bottle of SOIRÉ is as authentic as it is exclusive.

What are RWAs, and how is SOIRÉ involved?

RWAs, or Real World Assets, refer to tangible, physical goods that are represented and authenticated digitally using blockchain infrastructure. This allows real-world items - like bottles, art, real estate, or merchandise - to exist onchain with verifiable ownership, traceability, and unlockable utility.

SOIRÉ is one of the first premium spirits brands actively integrating this model. Each SOIRÉ bottle is equipped with embedded NFC technology that links the physical product to a digital token. This system bridges physical ownership with digital access, allowing us to offer collectors perks, event invites, rewards, and long-term participation in the brand.

But our ambitions go further. We're not only minting assets - we're creating a framework for physical experiences to live on-chain. From exclusive bottles to curated venues, Club SOIRÉ access points, and future partner activations, we are building a brand that exists simultaneously in the real world and across blockchain-enabled networks.

RWAs are a new standard for ownership, and SOIRÉ is leading the movement by tying real value to real presence - bottle by bottle, space by space.

Why is content so critical to SOIRÉ’s success?

Content is how modern brands travel. It’s also how culture gets remembered.

Our growth isn’t fueled by billboards or mass marketing - it’s built through real-life documentation: photos, recaps, behind-the-scenes energy, reels from rooftop nights, and stories that don’t expire when the party ends.

We view UGC as our primary distribution model. Creators who move with us don’t just promote. They shape the narrative and help define what premium culture looks like today.

How can we stay up to date?

Follow us on our social channels @DrinkSoire to get the latest on all things SOIRÉ, from new releases to upcoming events and exclusive behind-the-scenes content.

How is SOIRÉ different from legacy liquor brands?

Legacy brands were built slowly, top-down, through traditional distribution, generic advertising, and product placements that haven’t evolved in decades. They move on corporate timelines. They don’t reward community. They often don’t even know who their consumers are.

SOIRÉ moves differently. We’re aligned with the modern consumer - the one who expects transparency, instant access, cultural fluency, and brand energy they can participate in.

Our advantage isn’t just our product. It’s our platform, our network, our creator-first structure, and our ability to scale in real time, city by city, night by night.

What’s the long-term vision for SOIRÉ

SOIRÉ is positioned to become one of the most valuable spirits brands of this decade. We’re operating inside a highly fragmented and underdeveloped category - premium rum, with no dominant lifestyle player.

We’re pairing a world-class product with cultural access, content distribution, on-chain tech, and IRL incentives. That creates a multi-channel business opportunity, one with real acquisition potential and long-term scalability across cities, venues, events, retail, and direct-to-community.

If you understand what Prime did for hydration, or what Celsius did for energy, you already understand what SOIRÉ is poised to do in spirits.

What is SOIRÉ really trying to disrupt?

SOIRÉ exists to replace the old model - slow timelines, traditional gatekeepers, passive consumption, and legacy brands that haven’t evolved in decades.

We’re disrupting how liquor brands are built, distributed, and remembered. Our model rewards contribution, not just capital.

We’re creating infrastructure for cultural participation - blending premium spirits with access, technology, content, and community.

From the bottle in your hand to the venue you're in, the recap you're tagged in, or the table you hosted - every piece of SOIRÉ is designed to create a loop of recognition, value, and visibility. That’s the disruption: real-world alignment, faster motion, and brand equity built through presence.

Digital Ownership & Exclusive Access

Membership grants a direct stake in a growing network of premium hospitality experiences.

This is a verifiable, on-chain membership with real-world value, unlocking entry to curated venues, events, and activations worldwide.

A Stake in Future IRL Social Spaces & Activations

SOIRÉ is establishing a network of private hospitality spaces, beginning with Miami and San Francisco.

Members receive exclusive access to flagship venues, with expansion directed by those inside.

Club SOIRÉ Founding Members will have direct influence over partnerships, activations, and future locations.

First Access to Exclusive Drops & Partnerships

As SOIRÉ expands its spirits portfolio, members are positioned at the forefront.

This includes priority allocations of limited-edition releases, exclusive pricing, and first rights to new product drops - starting with SOIRÉ Blanco, an ultra-premium Caribbean rum crafted for modern social distribution.

Invitation-Only Events & Private Experiences

A connected ecosystem of world-class nightlife, social clubs, and curated gatherings.

Members receive direct access to invitation-only events, tastings, and cultural activations at sought-after venues and private estates.

A Seat at the Table

Club SOIRÉ is creating a decentralized model for hospitality.

Membership provides priority access to new opportunities, partnerships, and future investment rounds as the network expands.

Founding members receive higher-tier decision-making privileges and early rights in governance structures as the ecosystem evolves.

( 6 ) Can you help manage my rental property?

Yes, Christian provides property management services, including tenant screening, lease management, and maintenance coordination, ensuring your investment is well cared for.