FREQUENTLY ASKED QUESTIONS

What is SOIRÉ?

SOIRÉ is a modern spirits house born in Miami, rooted in Caribbean craftsmanship, and designed for a generation that values both culture and quality.

We bottle premium rum and build experiences around it.

Why does rum need redefining, and how is SOIRÉ doing it?

We’re not a legacy brand with a marketing budget.

We’re a modern platform built for those who value taste, transparency, and cultural presence.

SOIRÉ is additive free, small batch, chip embedded, and intentionally rare.

Rum is rising.

We’re leading the shift with a product that looks better, tastes cleaner, and moves faster through culture.

What is SOIRÉ Blanco?

SOIRÉ Blanco is our debut release.

An ultra-premium white rum blend, produced with aged rums up to 5 years and unaged column distillate, all charcoal-filtered for clarity.

Smooth enough to sip, structured enough for cocktails.

Where does SOIRÉ’s rum come from?

Both matter — but the liquid speaks for itself. No additives. No shortcuts. Just well-sourced rum with integrity. We submitted SOIRÉ Blanco to independent tasting panels before launch and earned award-level scores.

Is SOIRÉ genuinely high quality or just good branding?

Both matter - but the liquid speaks for itself.

No additives. No shortcuts. Just well-sourced rum with integrity.

We submitted SOIRÉ Blanco to independent tasting panels before launch and earned award-level scores.

What makes each bottle collectible?

Each bottle is part of a limited drop, embedded with NFC tech, and tied to a 1-of-1 digital collectible.

No two bottles carry the same digital signature.

It’s built for provenance, not mass production.

How can I try SOIRÉ in real life?

You’ll find us in select bars, clubs, and events across Miami first.

Our strategy is IRL-first: instead of just pushing bottles on shelves, we build moments, activations, and partnerships that put SOIRÉ in the right hands.

Can I get involved?

Share it, tag us, pour it for the right people.

Whether you’re posting, recommending, or creating with it, you’re helping build something rare - every moment counts.

Does SOIRÉ stand up to the scrutiny of serious rum drinkers?

Yes. The blend balances ex bourbon barrel aged stock (up to 5 years) with fresh column distillate, giving structure, esters, and clarity.

Distilled and sourced from respected Caribbean producers, blended by Scheer, and charcoal-filtered for clarity.

It has backbone without additives, and depth without heaviness.

Even if you’re chasing high-ester funk, you’ll respect the precision here.

What’s next for SOIRÉ?

More than just bottles. We’re building a world of limited releases, collectible editions, and events that tie spirits to culture.

The Blanco is just the start - aged expressions, collaborations, and new formats are already in motion.

ACCESS & EXPERIENCES

Unlock curated events, private tastings, unreleased product drops, and first entry to SOIRÉ’s IRL activations.

INFLUENCE & COLLABORATION

Members help guide distribution, cultural partnerships, and creative campaigns - from brand placements to bottle moments.

RECOGNITION & LEGACY

Be visibly aligned with the brand’s blueprint.

Members receive priority placement across media, product strategy, and long-term expansion.

VISIBILITY & RECOGNITION

Yes, Christian provides property management services, including tenant screening, lease management, and maintenance coordination, ensuring your investment is well cared for.