WHY WE BUILT THIS
SOIRÉ grew from Kash Rogers’ years working across hospitality, nightlife, experiential marketing, fashion, and culture. He became interested in how context shapes what people find desirable and tasteful.
WHAT PEOPLE REACH FOR
Rum already belongs to the culture. Kash Rogers’ work across hospitality, nightlife, experiential marketing, fashion, and culture shaped a question: what does rum become when you let it exist in the present?
WHAT PEOPLE REACH FOR
Rum already belongs to the culture. Kash Rogers’ work across hospitality, nightlife, experiential marketing, fashion, and culture shaped a question: what does rum become when you let it exist in the present?
MADE FOR NOW
Dinner. Drinks. The beach. The afters.
Neat, mixed, passed around.
SOIRÉ goes where the occasion goes.
Dinner. Drinks. The beach. The afters.
Neat, mixed, passed around.
SOIRÉ goes where the occasion goes.
THE SOIRÉ PERSPECTIVE
Good taste recognizes good taste.
Good taste recognizes good taste.
Good taste recognizes good taste.
We believe what you drink should be just as considered as the company you keep.
We believe what you drink should be just as considered as the company you keep.
Meet SOIRÉ Blanco. A blend of Caribbean rums, charcoal-filtered for a smooth, balanced expression. No added sugar, no unnecessary extras.
RUM NEVER LEFT
At the table.
At the bar.
On the beach.
In the mix.
It didn’t need a comeback.
Just a different point of view.
THE FIRST EXPRESSION
SOIRÉ Blanco · Batch 001.
Multi-origin Caribbean rum.
Aged + unaged components.
Charcoal filtered.
Nothing added.
Batch 001 is SOIRÉ’s first numbered release.
SOIRÉ Blanco · Batch 001.
Multi-origin Caribbean rum.
Aged + unaged components.
Charcoal filtered.
Nothing added.
Batch 001 is SOIRÉ’s first numbered release.
PRESENCE BY DESIGN
PRESENCE BY DESIGN
You should know it when you see it.
From the silhouette to the graphics to the bottle in your hand, SOIRÉ was designed to be unmistakably itself.
You should know it when you see it.
From the silhouette to the graphics to the bottle in your hand, SOIRÉ was designed to be unmistakably itself.
You should know it when you see it.
From the silhouette to the graphics to the bottle in your hand, SOIRÉ was designed to be unmistakably itself.
STAY CLOSE.
New releases, gatherings, serves and stories from SOIRÉ.
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© 2026 SOIRÉ SPIRITS
ALL RIGHTS RESERVED.
PLEASE DO NOT SHARE WITH ANYONE UNDER THE LEGAL PURCHASE AGE FOR ALCOHOL.
DRINK RESPONSIBLY. DON’T DRINK AND DRIVE.
SOIRÉ BLANCO RUM, PRODUCED BY SOIRÉ SPIRITS, MIAMI, FLORIDA, 40% ALCOHOL BY VOLUME.
STAY CLOSE.
New releases, gatherings, serves and stories from SOIRÉ.
Unsubscribe anytime.
Privacy & choices
FOLLOW SOIRÉ
© 2026 SOIRÉ SPIRITS
ALL RIGHTS RESERVED.
PLEASE DO NOT SHARE WITH ANYONE UNDER THE LEGAL PURCHASE AGE FOR ALCOHOL.
DRINK RESPONSIBLY. DON’T DRINK AND DRIVE.
SOIRÉ BLANCO RUM, PRODUCED BY SOIRÉ SPIRITS, MIAMI, FLORIDA, 40% ALCOHOL BY VOLUME.
STAY CLOSE.
New releases, gatherings, serves
and stories from SOIRÉ.
Unsubscribe anytime.
Privacy & choices
FOLLOW SOIRÉ
© 2026 SOIRÉ SPIRITS
ALL RIGHTS RESERVED.
PLEASE DO NOT SHARE WITH ANYONE UNDER THE LEGAL PURCHASE AGE FOR ALCOHOL.
DRINK RESPONSIBLY. DON’T DRINK AND DRIVE.
SOIRÉ BLANCO RUM, PRODUCED BY SOIRÉ SPIRITS, MIAMI, FLORIDA , 40% ALCOHOL BY VOLUME.