TAP IN, DON’T TOSS OUT

If you’ve opened your first bottle of SOIRÉ Blanco, congratulations.
You’re holding a piece of something living.

Every SOIRÉ bottle is more than glass and liquid. It’s your key to a growing ecosystem of access, rewards, and connection that exists both in your hands and online.

THE BOTTLE IS THE BEGINNING

When you buy a bottle of SOIRÉ, you aren’t just purchasing rum. You’re claiming a moment in the brand’s story.
Each bottle carries NFC technology powered by IYK - a small chip embedded in the base. Tap it with your phone to unlock your digital collectible bottle.

That tap does more than verify authenticity. It marks you as early. It says you were here before the world caught on.

WHY THE TAP MATTERS

The NFC tap is how we connect the physical to the digital. It’s proof of ownership. It’s access to evolving rewards. And soon, it will unlock experiences money can’t buy.

Think exclusive releases, private tastings, creative drops, and access to future SOIRÉ events. The rewards change as we grow. That’s why we say - don’t throw your bottle away.

Even when the rum is gone, your bottle still has value. Each tap builds the network and shapes what comes next.

THE FUTURE OF INTERACTION

What we’re building isn’t a rewards program. It’s a new kind of relationship between a brand and its community. One built on participation, creativity, and culture.

We call it social distribution - a model where people move the brand through moments, not marketing. When you post, pour, or host with SOIRÉ, you’re not just showing support. You’re expanding the movement.

The NFC tap gives that participation structure. It’s how we’ll recognize and reward the people shaping this era of rum.

RUM, REIMAGINED

Most bottles end when they’re empty.
Ours begin there.

Each SOIRÉ bottle lives on as a verified collectible in your digital vault. It’s your access card to future experiences, private activations, and evolving rewards that will unfold over time.

We’re designing a world where rum doesn’t just taste different - it behaves differently. Where luxury meets technology, and authenticity is proven by a single tap.

HOW TO TAP

It’s simple.

1. Grab your phone.

2. Hold it near the base of your bottle.

3. Tap the link that appears and claim your collectible.

4. Submit your content + claim rewards.

That’s it - you’ve joined the SOIRÉ network.
You’ll get updates on new rewards, events, and brand experiences tied to your specific bottle.

Every tap matters. Every bottle tells a story…
And this is just the start.

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