SOIRÉ TAKES YOUTUBE
Written By:
SOIRÉ
Aug 16, 2025
BEHIND THE BOTTLE:
SOIRÉ TAKES YOUTUBE
SOIRÉ isn’t just building "a brand."
We’re building a legacy, and every step of the journey is on record.
With the launch of our official YouTube channel, we’re pulling back the curtain on how a category-defining rum comes to life. From 10-second Shorts to long-form behind-the-scenes features, this is where you’ll see the process, the people, and the culture driving SOIRÉ forward.
Four awards. Two Double Golds. One new standard.
SOIRÉ Blanco has already earned four major awards, including Double Gold in both taste and design from the Beverage Tasting Institute. Very few spirits debut with that level of recognition. Even fewer do it before their first wide release.
Proof that SOIRÉ isn’t competing in rum’s old world. We’re creating a new one.
Behind the bottle. Behind the brand.
On YouTube, we’re giving the inside view:
Production diaries showing how our first bottles were blended, bottled, and boxed.
Behind-the-scenes stories from our team, distillers, and creative partners.
Event highlights as SOIRÉ rolls out through world-class venues and branded activations nationwide.
Creator collaborations capturing the moments that turn a spirit into culture.
Every drop of content is as intentional as every drop in the bottle.
Scaling for impact.
SOIRÉ’s year one goal is to roll out 10,000 bottles across the U.S., strategically placed in premier venues and events. Crafted by E&A Scheer, the world’s most respected rum blender, SOIRÉ Blanco blends heritage and innovation into a crystal-clear expression already validated as one of the best rums of 2025.
With NFC tap-to-verify bases built into every bottle, SOIRÉ sets a new standard for transparency and authenticity in the category.
Why YouTube.
YouTube is the second-largest search engine in the world, with over 2 billion monthly users and 15 billion Shorts views daily (Statista, 2024). It’s where new icons are discovered and where culture takes shape. We look to rightfully claim our place.
What’s next.
The journey is just beginning. Expect national branded events, venue partnerships, and cultural collaborations that extend far beyond the screen. Every milestone will be documented, from award stages to packed dance floors.
The world will watch SOIRÉ evolve in real time.
The new standard in rum isn’t just being poured.
It’s being filmed.
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