SOIRÉ TAKES YOUTUBE
Written By:
SOIRÉ
SOIRÉ is taking you behind the bottle.
We built this from scratch, and now we’re ready to show how it happened.
Our new YouTube channel captures the real process of turning an independent idea into a national product. It’s the story behind the bottle - every detail, every challenge, every moment that made it real.
THE STORY WE’RE TELLING
We’ve been through it all. Long nights, small wins, endless patience.
Now that bottles are in distribution, we’re sharing what it took to reach this point.
Short clips, interviews, and behind-the-scenes features show the making of a modern rum brand from the inside out. You’ll see how we move bottles through Park Street, ship nationwide through AccelPay, and build community one pour at a time.
Nothing staged. Nothing corporate.
Just real people building something they believe in.
INDEPENDENT RECOGNITION · 2025
SOIRÉ Blanco · Batch 001 received
two separate results at SIP Awards 2025: Double Gold for tasting and Double Gold for individual bottle design.
The tasting and design competitions recognize different parts of the release.
See the official results.
We’re not trying to fit into rum’s old image.
We’re shaping a new one; clean, modern, and rooted in culture.
WHAT YOU’LL SEE
How each batch is blended, bottled, and boxed.
The people behind the craft, from distillers to designers.
Events and activations as SOIRÉ reaches new venues across the country.
Collaborations with creators who help turn rum into culture.
Every piece of content reflects the same focus that went into the bottle:
Clarity, care, and taste.
SCALING WITH PURPOSE
Our year-one target is 10,000 bottles placed across key U.S. markets.
Produced by E&A Scheer, the world’s leading rum blender, SOIRÉ Blanco combines Caribbean heritage with modern precision. Each bottle carries NFC verification powered by IYK and connects to Base, Coinbase’s network for accessible, transparent ownership.
It’s rum built for this era - pure, verifiable, and collectible.
WHY YOUTUBE
YouTube is where discovery happens.
Where stories spread + where new brands earn their place.
With over two billion users and billions of daily shorts views, it’s the right space to tell ours.
WHAT COMES NEXT
We’re documenting everything: national activations, venue partnerships, and collaborations
that bridge music, fashion, and nightlife.
Every milestone, every case sold, every crowd that raises a glass will live on our channel.
