OFFICIALLY IN DISTRIBUTION

The moment finally hit.
Our rum is real, bottled, and out in the world.

After months of blending, bottling, and design obsession, SOIRÉ Blanco is officially live. We’ve handed the first shipment to our distribution partner Park Street, and orders are now moving through AccelPay and our first retail partner Jensen’s Liquors.

The dream became distribution. The idea became inventory.

We Built It Different

Every bottle of SOIRÉ starts where rum began - in the Caribbean.
Our blend brings together rums from Trinidad, Barbados, and the Dominican Republic, aged up to five years and charcoal-filtered for flawless clarity and smoothness. The result is a liquid that feels like art. Refined, modern, and free of additives.

Our blend was developed with E&A Scheer, the world’s premier rum house since 1712. They’ve blended for the biggest names in the game. Now they’ve blended for us.

This wasn’t about creating another bottle on a shelf. It was about showing what happens when craftsmanship meets culture. About redefining how rum is experienced and shared.

Distribution, Reinvented

Legacy spirits brands spend years chasing gatekeepers. We built our own lane.
Through Park Street, SOIRÉ now sits in one of the strongest distribution networks in the world. But our real power is direct connection. With AccelPay, we can ship to 48 states from our site, keeping every order compliant and personal.

It means someone in Los Angeles, New York, or Miami can tap into the same experience straight from the source.

This model gives us speed, data, and transparency. We know who’s pouring us, sharing us, and repping us. It’s how modern brands grow - through real participation, not mass advertising.

Born in Miami

We launched from Miami for a reason. The city is energy. A blend of cultures, sounds, and late nights that define what modern luxury feels like. SOIRÉ was built for that world. For people who move fast, think globally, and value taste as much as presence.

Our first supporters weren’t focus groups. They were bartenders, DJs, creators, and collectors. The kind of people who shape culture from the inside out. They’ve poured SOIRÉ at private events, rooftop sessions, and house parties that end up online before sunrise.

That’s how this brand spreads - one pour, one story, one moment at a time.

Every Bottle Has a Soul

Our bottles aren’t just glass and liquid. They’re alive.
Each one is embedded with NFC technology powered by IYK. A simple tap with your phone verifies authenticity, unlocks rewards, and connects you to future drops and experiences.

Don’t toss it when it’s empty.
Your bottle is part of something bigger. New rewards, new access, and new digital collectibles are coming for those who hold and tap. The bottle is your access point to what’s next.

SOIRÉ is designed to live at the intersection of real life and onchain - making digital ownership tangible, collectible, and rewarding.

The New Standard of Rum

We aren’t chasing hype. We’re building legacy.
The old system was built on mass marketing and celebrity faces. Ours is built on taste, transparency, and community.

We’re here to bring rum back into cultural relevance. To prove that an independent brand can sit beside the biggest names and still feel fresher, louder, and more connected to its people.

Each pour represents progress - a piece of the culture we’re building.
Our goal is simple: to make SOIRÉ the name people think of when they think of rum done right.

What Comes Next

Now that we’re in distribution, everything changes.
You’ll see us in more venues, across new states, and inside moments that matter. Our ambassadors are activating. Our retail rollout is expanding. Our IRL experiences are about to hit new levels.

This is the start of the story we’ve been waiting to tell.

If you’re reading this, you’re early.
And we’re just getting started.