WHY SOIRÉ
WHY SOIRÉ
Scroll for more
↓
↓
WHY WE BUILT THIS
SOIRÉ grew from Kash Rogers’ years working across hospitality, nightlife, experiential marketing, fashion, and culture. He became interested in how context shapes what people find desirable and tasteful.
WHAT PEOPLE REACH FOR
Rum already belongs to the culture. Kash Rogers’ work across hospitality, nightlife, experiential marketing, fashion, and culture shaped a question: what does rum become when you let it exist in the present?
WHAT PEOPLE REACH FOR
Rum already belongs to the culture. Kash Rogers’ work across hospitality, nightlife, experiential marketing, fashion, and culture shaped a question: what does rum become when you let it exist in the present?
MADE FOR NOW
Dinner. Drinks. The beach. The afters.
Neat, mixed, passed around.
SOIRÉ goes where the occasion goes.
Dinner. Drinks. The beach. The afters.
Neat, mixed, passed around.
SOIRÉ goes where the occasion goes.
SO WE BUILT IT DIFFERENTLY
I didn’t think rum needed another costume. I thought it deserved a new context. Batch 001 brings together aged and unaged Caribbean rum, charcoal-filtered for clarity, without added sugar, sweeteners, or additives. We chose to begin with the liquid, rather than invent a heritage. Kash Rogers, founder.
SO WE BUILT IT DIFFERENTLY
I didn’t think rum needed another costume. I thought it deserved a new context. Batch 001 brings together aged and unaged Caribbean rum, charcoal-filtered for clarity, without added sugar, sweeteners, or additives. We chose to begin with the liquid, rather than invent a heritage. Kash Rogers, founder.
RUM NEVER LEFT
At the table.
At the bar.
On the beach.
In the mix.
It didn’t need a comeback.
Just a different point of view.
THE FIRST EXPRESSION
SOIRÉ Blanco · Batch 001.
Multi-origin Caribbean rum.
Aged + unaged components.
Charcoal filtered.
Nothing added.
The first expression. The first numbered release. The beginning of the archive.
SOIRÉ Blanco · Batch 001.
Multi-origin Caribbean rum.
Aged + unaged components.
Charcoal filtered.
Nothing added.
The first expression. The first numbered release. The beginning of the archive.
PRESENCE BY DESIGN
PRESENCE BY DESIGN
You should know it when you see it.
From the silhouette to the graphics to the bottle in your hand, SOIRÉ was designed to be unmistakably itself.
You should know it when you see it.
From the silhouette to the graphics to the bottle in your hand, SOIRÉ was designed to be unmistakably itself.
You should know it when you see it.
From the silhouette to the graphics to the bottle in your hand, SOIRÉ was designed to be unmistakably itself.
RUM, IN THE PRESENT.
We didn’t inherit an archive. We’re building one.
STAY CLOSE.
New releases, gatherings, serves and stories from SOIRÉ.
FOLLOW SOIRÉ
© 2026 SOIRÉ SPIRITS
ALL RIGHTS RESERVED.
PLEASE DO NOT SHARE WITH ANYONE UNDER THE LEGAL PURCHASE AGE FOR ALCOHOL.
DRINK RESPONSIBLY. DON’T DRINK AND DRIVE.
SOIRÉ BLANCO RUM, PRODUCED BY SOIRÉ SPIRITS, MIAMI, FLORIDA, 40% ALCOHOL BY VOLUME.
STAY CLOSE.
New releases, gatherings, serves and stories from SOIRÉ.
FOLLOW SOIRÉ
© 2026 SOIRÉ SPIRITS
ALL RIGHTS RESERVED.
PLEASE DO NOT SHARE WITH ANYONE UNDER THE LEGAL PURCHASE AGE FOR ALCOHOL.
DRINK RESPONSIBLY. DON’T DRINK AND DRIVE.
SOIRÉ BLANCO RUM, PRODUCED BY SOIRÉ SPIRITS, MIAMI, FLORIDA, 40% ALCOHOL BY VOLUME.
STAY CLOSE.
New releases, gatherings, serves
and stories from SOIRÉ.
FOLLOW SOIRÉ
© 2026 SOIRÉ SPIRITS
ALL RIGHTS RESERVED.
PLEASE DO NOT SHARE WITH ANYONE UNDER THE LEGAL PURCHASE AGE FOR ALCOHOL.
DRINK RESPONSIBLY. DON’T DRINK AND DRIVE.
SOIRÉ BLANCO RUM, PRODUCED BY SOIRÉ SPIRITS, MIAMI, FLORIDA , 40% ALCOHOL BY VOLUME.