HOW TO ENJOY RUM PROPERLY

Most people think they either “get” rum or they don’t.
In reality, nobody ever taught them how to drink it.

Rum has lived for a long time in two extremes. Either it is treated like a party mixer, drowned in sugar and soda, or it is treated like something mysterious and heavy that only serious collectors should touch. Neither approach does the category any favors.

Good rum is supposed to be simple.

You don't need special glassware. You don't need tasting notes.
You don't need to talk about it in paragraphs.

You just need to put it in the right context.

Here are the three ways rum is actually meant to be enjoyed.

1. Neat or over ice

This is the fastest way to understand whether a rum is honest.

A clean, well-made rum should feel balanced and precise on its own. It should not rely on sweetness to feel smooth. It should not feel sticky or heavy. If a rum only works when you hide it inside a cocktail, that usually tells you something.

With SOIRÉ Blanco, this is where the clean, additive-free profile shows up immediately.
Crisp, bright, and structured, without collapsing into sugar.

2. The highball

This is the most underrated way to drink rum.

A Cuba libre. A simple rum and soda. A squeeze of lime. This is where great rum quietly separates itself from average rum. When the base spirit is clean, the drink stays refreshing and lifted instead of turning flat or syrupy.

This is also how most people actually drink spirits in the real world.

Highballs are honest.

3. Classic cocktails

Mojitos. Daiquiris. Simple stirred or shaken drinks.

In good cocktails, rum should support the recipe, not fight it. When a rum is already sweetened, it tends to blur everything together. When it is clean, it lets the citrus, the sugar, and the other ingredients do their job properly.

This is why additive-free rum works better in drinks. It behaves like a base spirit, not like a flavoring agent.

There is also a simple rule that never fails.

If you like how a rum tastes on its own, you will like it in a drink.

And if you do not, no recipe is going to fix that.

The modern way to drink rum is the same way people now drink tequila or whiskey.

Less volume. Better liquid. Simpler serves.

SOIRÉ Blanco was built for exactly this kind of use. Clean enough to drink neat. Structured enough to hold up in a highball. Balanced enough to work in cocktails without taking over.

No ceremony required.

Just a good bottle, a good glass, and a reason to pour.