SOIRÉ BLANCO EARNS SILVER IN LONDON

Some signals don’t need to be loud.
You notice them because they keep showing up.

This week, SOIRÉ Blanco earned a Silver Medal and 88 points at the London Spirits Competition.

Different city. Different panel. Same response.

That makes six recognitions in the first year.

A SMALL TEAM, A REAL SIGNAL

For us, this one lands differently.

SOIRÉ is still early. No legacy distribution. No built-in shelf space. No machine behind it.

Just a small team, a clear point of view, and a bottle we believe in.

So when something like this happens in a room like London, it feels real.

Not like validation for the sake of it.

More like confirmation that what we’re building is translating beyond the rooms we started in.

We’re grateful for that.

And we take it seriously.

WHAT LONDON ACTUALLY MEASURES

There was a time when spirits were judged in isolation.

That’s not how people drink anymore.

London reflects that shift. The scoring is built around three things that matter once a bottle leaves the shelf. Quality. Value. Packaging.

The drink still comes first. But it has to live beyond that.

It has to make sense in the moment. In the room. In the hand.

Judged by buyers, operators, and people responsible for what gets poured and reordered.

So when something lands here, it means it works where it counts.

WHY THIS ONE LANDS

SOIRÉ Blanco was never designed to feel heavy.

No added sugar. No sweeteners. No additives.

That decision shows up immediately.

The profile is cleaner. Brighter. More defined.

It opens without weight, carries with balance, and finishes without dragging.

It feels like something you can actually keep drinking.

Most bottles are built to impress once. Not to be returned to.

This one was built for the glass people come back to.

TASTING NOTES FROM LONDON

London’s panel described SOIRÉ Blanco with “fresh, green tropical notes of pineapple and coconut,” followed by “a smooth, juicy palate with balanced spice and a succinct, elegant finish.”

That read matters because it captures exactly what we wanted the bottle to feel like.

Bright. Clean. Tropical without being heavy.
Smooth without being softened by additives.

Read the official listing here:
https://londonspiritscompetition.com/en/winner-brands/spirits/2026/soir-rum-7102/soire-blanco-rum-13987.htm

RUM IS QUIETLY SHIFTING

Rum has always had the range.

What it hasn’t had is the right framing.

For years, it’s been boxed into extremes. Overly sweet, or overly traditional. Either something you outgrow, or something you never quite approach.

Meanwhile, the way people drink has changed.

Cleaner spirits. Better ingredients. More attention to how something feels, not just what it is.

Rum fits that shift. It just hasn’t been presented that way.

That’s starting to change.

And the brands that understand it early are the ones people come back to.

SIX IS NOT THE STORY

Six recognitions in the first year is something we’re proud of.

But the count isn’t the point.

The consistency is.

Different judges. Different rooms. Different standards.

The same response keeps coming back.

Clean. Balanced. Worth paying attention to.

For a small brand still earning every inch, that matters.

WHERE SOIRÉ SITS

SOIRÉ is being built around taste, culture, and real-world moments.

Dinners that turn into late nights. Rooftops that feel like living rooms. Tables where the bottle matters just as much as what’s in it.

The product is part of it.

The moment is the rest.

SOIRÉ Blanco is the first expression of that.

THIS IS STILL THE BEGINNING

Nothing about this feels finished.

But it does feel clear.

A clean, additive-free rum that looks right, tastes right, and fits the way a new generation is choosing to drink.

London is one checkpoint.

We’re grateful to be here.

We’re focused on what comes next.

Taste Rum Redefined
Follow SOIRÉ: https://instagram.com/drinksoire
Our Official Website: https://drinksoire.com